Carrying out Mid-Autumn Festival sales activities is conducive to stabilizing existing customers and enhancing the image of supermarkets in the business circle. The following is the Mid-Autumn Festival sales planning plan I carefully arranged for you. Welcome to reading.
Mid-Autumn Festival Sales Planning Scheme (1) 1. Activity background:
1. Origin of festivals: Mid-Autumn Festival, also known as the full moon festival, autumn festival, Mid-Autumn Festival, August Festival, Moon Chasing Festival, Moon Appreciation Festival, Daughter's Day or Reunion Festival, is a traditional cultural festival popular among many ethnic groups in China and East Asian countries, which falls on the 15th day of the eighth lunar month; Because its value is only half that of Sanqiu, it is named, and some places set the Mid-Autumn Festival on August 16. The Mid-Autumn Festival began in the early years of the Tang Dynasty and prevailed in the Song Dynasty. In the Ming and Qing Dynasties, it was as famous as New Year's Day and became one of the major festivals in China. Influenced by Chinese culture, Mid-Autumn Festival is also a traditional festival in some countries in Southeast Asia and Northeast Asia, especially for overseas Chinese living there. Since 2008, Mid-Autumn Festival has been listed as a national statutory holiday. The state attaches great importance to the protection of intangible cultural heritage. On May 20th, 2006, the festival was approved by the State Council to be included in the first batch of national intangible cultural heritage list. Mid-Autumn Festival is one of the three major Lantern Festival in China, so we should play with lanterns in festivals. But there is no large-scale Lantern Festival in Mid-Autumn Festival, and playing lanterns is mainly an activity between families and children.
2. Activity Review: Basic review and pictures of the last Mid-Autumn Festival in the Tang Dynasty.
3. Facing the crowd: the principle of golden pyramid
For Shanghainese now, people who know and study the traditional customs of China belong to a small group, which has a small market share and knows the customs of these things like the back of their hands. Secondly, the middle crowd, with more people than scholars, but significantly less than local citizens, is also the main target group (audience) of our activities; Finally, the broad masses of people in China, with the largest number, have a certain understanding of the traditional festivals in China, but they don't want scholars or researchers to be generally proficient and have a cognitive gap. It is also one of the clients of this activity.
Second, the content of this activity
1. Watch the process of making moon cakes. Chefs of well-known brands come to the scene to make mooncakes with various fillings, so that all visitors, including China people, can have an intuitive understanding of the making of mooncakes. Each visitor can choose mooncakes with his favorite taste on the spot and enjoy the moon (sunny day) while drinking osmanthus wine.
PS: If conditions permit, you can join the sponsor's booth selling moon cakes on the spot. In return for sponsorship.
2. Because the weather is still hot during the Mid-Autumn Festival, you can give each tourist a folding fan, chat and enjoy the moon fan.
3. It is divided into three areas (Jiangnan District, Northeast District and Foreign District) to let visitors know about the different customs in different areas. English lecturers will explain the allusions of various customs, with medium and large pictures, so that the audience can have a deeper understanding and understanding of the Mid-Autumn Festival.
4. Musical instruments play folk songs. It is suggested that pipa, guzheng and erhu complement each other with the atmosphere of Mid-Autumn Festival.
5. There are 65,438+000 lanterns on site. As one of the three major lantern festivals in China, it is natural to release Kongming lanterns in the Mid-Autumn Festival. We distributed 100 lanterns to the first batch of 100 tourists, made them under the guidance of teachers, wrote down our best wishes, put them in lanterns and let them fly at the end of the activity. At this point, the event ended successfully!
Third, the activity process
1, pre-publicity: DM single-page distribution, sending invitations, etc. , newspaper reports.
2, site selection and material production and construction
3. Implementation in activities
4. Summary
Fourth, the return on sponsorship.
Exposure mode, quota and return
1 live event was put on the main event site of large-scale background board, and it was directly exposed.
40 live events around Yi Labao venues were directly exposed.
A total of 2000 leaflets were distributed in the early stage of the leaflet activity to let citizens and foreign friends know and understand the activity.
In the early stage of the invitation, 200 important audiences were distributed to understand and understand the activities.
On-site sales (moon cake) activities/let the audience buy the sponsor's products directly on site.
Folding fans 1000 were distributed at the folding fan activity site, and the page was exposed.
On-site pastry chef costume activities were exposed on two pastry chef costumes.
The two desktops are directly exposed to the activity site of the moon cake making table.
Kongming Lantern tissue 100 was distributed at the event site, and the surface of the tissue was directly exposed.
Verb (abbreviation of verb) Company profile
1, company introduction
2. Some activities that the company participated in and carried out in the past.
Thank you for your cooperation.
Mid-Autumn Festival Sales Planning Scheme (II) Activity Theme: Celebrate the National Day and the Mid-Autumn Festival.
Activity time: September, XX 15 to October, XX18 (total span)
(A) promotional activities: Mid-Autumn Festival series
A: Have a good month, have a happy reunion, give gifts and be happy again and again.
Activity time: September 15 to September 25th, XX.
Details of the event: During the event, anyone who spends over 100 yuan in the clothing and leather goods area of Pearl Square, jewelry and computer digital equipment over XX yuan can participate in the Mid-Autumn Moon Cake Voucher, and so on. A single consumption can be drawn up to 3 times, which is valid on the same day.
Moon cake coupons 10 yuan, 20 yuan, 30 yuan, 50 yuan.
Put it in the lottery box according to the denomination distribution ratio.
Venue: Main entrance of Pearl Plaza, Sanya
B: A large-scale literary evening to celebrate the Mid-Autumn Festival.
Activity time: from September 23rd to September 25th, XX, once a day.
Venue: The Grand Stage Outside Pearl Square
Activity characteristics: It can be divided into three categories: Hainan local characteristics, traditional festival performances and song and dance parties.
At the same time, small activities such as eating moon cakes and guessing Mid-Autumn Lantern riddles are interspersed.
Participants got a box of exquisite moon cakes.
(2) National Day part
A: Real feedback on the National Day celebrations.
Unprecedented full-court starting, 30% off.
Only ten days, don't miss it.
(except jewelry, computer city, digital equipment, home appliances and books)
Activity time: September 29th to June 8th, XX 10.
Discount is a common promotion method in department stores, but it is also the most effective one. Unified deployment, unified design, unified implementation and unified publicity can also achieve a promotion boom.
Details of the event: Before September 20th,
The mall management office coordinates all related counters and leasing merchants to put the discount details in place, and Pearl Plaza uniformly specifies the promotion plan.
Publicity media: 1.dm copies printed:
Theme: Celebrate the National Day and give back the true feelings.
Unprecedented full-court starting, 30% off.
2. TV channels (for reference)
3. SMS platform
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