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Amazon's cross-border seller selection strategy: what is worth selling?
Based on the experience of freight forwarding in Mo Qian, Shenzhen;

First, how to choose products?

1. Choose a product that suits your situation.

Do e-commerce as far as possible from their familiar industries, comprehensive consideration of the surrounding environment, do familiar business can get twice the result with half the effort. When choosing goods, you should choose the ones you know better and have inherent advantages in quality and price. It is particularly important to choose products for sale according to your own situation.

2. Get as much upstream supply as possible.

Many sellers who are ready to start doing e-commerce will blindly go to B2B websites to select goods and make inquiries. In fact, there will be not only manufacturers, but also agents at all levels on the B2B platform with many commodities. If you don't identify the manufacturer's purchase, it will be difficult for your price to have enough advantages in the subsequent sales process. Therefore, there is only one principle in selecting goods, and we should get the first-hand supply as much as possible, so that the price of the products sold will have an advantage.

3. Choose products with product combination thinking.

The goods sold should be aimed at different audiences. We should pay attention to this when choosing goods. Not all goods have the same price range and quality. A certain ladder effect will make more consumers do business in your store. A mature shop should be composed of "explosive goods+mainstream goods+profitable goods".

Explosive products, as the name implies, are the combination of mainstream products and current hot spots, and products with low prices or high cost performance may become explosive products. Although it is difficult to predict the appearance of explosive goods, here is a little hint for everyone: in the sales ranking of Amazon website, you can refer to Amazon's sales ranking and the hot-selling goods above to set up explosive goods in your store.

Mainstream goods must be cheaper than those in the same industry or products that make customers feel cost-effective.

Profitable goods may be niche goods, and there is no basic pricing for them in the market, or they are about to become popular. This is particularly evident in clothing products.

How to choose core products?

1. To choose a good industry to enter, we must first understand which resources can be integrated, and be cautious when entering unfamiliar industries.

2. Be familiar with the use of various research tools and don't judge the market by personal preference.

3. Considering whether the region has a complete industrial chain, starting from the side is the best choice. It is convenient to integrate resources, save costs and maximize profits.

4. The choice of products determines the sales strategy, whether it is an unpopular product or a product with a certain threshold, or a popular product. Positioning should be clear.

5. Communicate with overseas buyers more, grasp the trend and maintain good product sensitivity.

6. Acting for domestic products or choosing to cooperate with foreign OEM factories should be long-term.

7. Cooperation with factories and in-depth research and development will make this road more lasting. Remember to choose high-quality and high-reputation factory cooperation.

8. Participate in more exhibitions and broaden your horizons. Especially foreign exhibitions and Hong Kong exhibitions.

Anyway, remember one thing. Make a strategy, choose a good product and do it for a long time.