Her store was newly opened in 2020, and she told me that business is not good now. I don't have much work pressure, so much rent every month, and there is a bigger shop right opposite. She heard that I am a project planner and wanted me to give her some advice.
I thought about it and gave her a lot of ideas:
1. Cooperate with jewelry stores and wedding photography companies to expand the wedding flower market.
I asked her to print some vouchers and distribute them to local jewelry stores and jewelry stores. Let them sell out the wedding diamond ring and give the novice a voucher. With this voucher, you can buy flowers in the shop. In addition, on the wedding day, the bride can also give 90 yuan flowers of use value. After that, she also actively sought cooperation from wedding photography companies, which also wanted to help her issue vouchers. A few days ago, she called me and told me that she received many orders from novices every month.
I will pay for your romance.
There are many office workers working near her, and they are all young people, and the post-80 s are dominant. These people are now pursuing perfection, fashion and individuality. I told her that if you change the publicity page, I would pay for a title for the big article-your romance. Every month 14 is a good day for lovers to get together. Sending flowers is a very good way to express romance. But many people will forget it. As long as you leave your contact number here, you will be notified by SMS every month, and you should get a bunch of flowers for free.
In addition, when the customer has a phone number, it is also necessary to record the customer's birthday time. Every year, in the case of customers' birthdays, I will send you a flower, and there are also deep blessings from everyone.
3. Cooperate with Chinese fast food enterprises.
Nowadays, office workers like to order takeout in the afternoon. The market competition of take-away food delivery enterprises is also very fierce. We can ask them to cooperate. After their order, plus that kind of publicity and planning-your Chinese fast food will be accompanied by a strong aroma. Every Monday, everyone will send you a drop of flowers. I hope you can have a good attitude in the new week. The cost of flowers naturally needs to cooperate with take-away food delivery companies.
She followed my way. Three months later, she happily told me that business is very good now, and five people were invited to send flowers professionally. Now she plans to open another chain store. Seeing her exam results, I feel very happy, so I also expect her to work harder and be better.
Dear friends, in fact, you can also find many cooperative stores. It is not difficult to follow the trend. We can rely on each other's customer resources, and also save a lot of publicity expenses and sales and marketing personnel expenses. I think everyone should be aware of it.
In the past, a store had to do theme activities and had a lot of discounts. However, now some shops have changed their ways of playing, taking the discussion of creating topics as the leading factor. What do you mean?
Because most people are interested in two kinds, the first is curiosity, and the second is greed for cheap. Because people are curious, to put it bluntly, it is curiosity kills the cat. Today, most users are not easy to help you spread advertisements. For example, a store has a discount today, and users are generally not easy to help you enjoy the WeChat circle of friends.
However, if a store makes a very special product today and makes users curious, users will automatically forward it to your circle of friends at this time. Why? Because this can make users pretend to be B-hearts, or show off their hearts, don't believe it. If you don't believe me, just pay attention to it yourself.
How to understand it? Let's give a very simple example. Suppose there is a shop selling small turtles, and suddenly you are asked to come to a local large-scale small turtle exhibition one day. At this time, users will not only help you share, but also continue to take photos and share on the spot that day. Can you believe it?
So, there are some stores now, and I don't feel a discount when I am with you. They just make a bait to make users curious to attract users. When you come, they will hold some theme activities on the spot for you to consume.
The way of flower shop management is to repeat the consumption marketing planning scheme!
So back to this cake shop example, it is a combination of the above two ways, one is curiosity, and the other is greed for cheap. Not only do I make you curious, you are also greedy. I want to give you a present.
So what makes users curious about cake shops? Cake, of course, right? So they designed a giant cake. What is a giant? It is of great significance, and the specifications of the cake are based on meters. Therefore, the content of the theme activity is to invite you to eat giant cakes for free, with a total amount of 1000 2000. It's up to you.
Therefore, this giant cake has become a topic of discussion spread by users, and it is completely free to eat. Then if the activity is well designed, it is publicity planning, which is promoted both online and offline. There's no need to talk about it. It is good to have a topic discussion. If the copy is timely, hundreds or thousands of people will be fine.
Then users come, and many stores will probably engage in such theme activities. If you taste and try it for free, you will be invited to participate in special activities, such as how much you can get from online recharge, in other words, what kind of gifts you can get from online recharge. In fact, many users are in conflict at this time, because you originally asked me to eat a completely free cake, and now you want me to apply for a VIP card.
However, they don't, he said. After eating the cake, you can participate in the lucky draw, and you will get a bonus of 100%. So if it's you, do you want to take part in the lucky draw? 100% won the prize, so most people will go to the lucky draw.
So what is the gift? Cake, of course, right? The first prize will give you a cake right away. What else is there? That's the voucher. The amount is large and small, dozens of dollars. But how much must be filled in before it can be used. Then there is another marketing activity of the day, that is, discount.
The combination of these two methods can give customers a discount and subsidize the cost of some theme activities. Another way is to send these 1000 coupons. If your cake tastes good, some users will buy their cake again afterwards.
The phenomenon of doing business in shops is the impact of internet technology and competitors. The key reason is that the development trend of the period is too fast, and the overall strength of most business operators' own logical thinking is weak! If you don't study and train, it will become more and more difficult in the end.