The first big plate: crushing
In fact, we are operating the fan economy by doing WeChat business. One of the sources of fans is that others actively add you, and the other is that you add others through some tools and strategies. If you are awesome and provide valuable and nutritious things to fans, you can wait for others to add you; But it is impossible for everyone to know you at first, so we should take the initiative to add others at this time. We combine these two methods to make powder.
A basic method of powder manufacturing is to match tools and then repeatedly expose them to radiation. Social media such as changing groups, classified information websites, post bars and Weibo are all our tools to attract fans. As long as we make the content fine, it has certain influence and temptation, and then repeat the exposure in a large-capacity background. This is the same as advertisements on buses and subways. The advertisement is right there. Some people saw it instantly, some people didn't see it at all, and some people seriously certified it. Because there are enough people in contact with each other every day, there will always be people who are interested and want to know. The focus of milling is not only to attract, but also to repeatedly expose in front of him. Only in this way can people be impressed. For example, the mass sending that most of us who do WeChat business are doing is actually a process of repeated exposure. According to the standard operating procedure, the next step is to repeat it.
On the surface, crushing is the most difficult. In fact, it is not difficult in strategy or technology. What is difficult is the need for constant repetition and persistence. Three days of fishing and two days of drying nets will definitely not work.
The second largest section: copywriting
Copywriting includes visual and written content. The Internet era is a graphic era, and there must be pictures. I'm also recording videos now.
In order to repeat the exposure, everyone used to brush the screen all day and say hello in the morning, noon and evening, but they must not brush the screen again in the future. According to the latest version of WeChat internal test news, Tencent added the function of "heckling" in the new version of WeChat, and the cumulative number of times was punished. It is easy to be blocked if the screen is swiped again.
In terms of copywriting, it is suggested that some brain teasers can be released. Many people are interested in this kind of topic and want to challenge themselves. The first step is to arouse the interest and desire of fans. Then interact and attract comments and praises from these users, and then he may start to be interested in you. You can also praise him and give him a feedback. You don't need to tell others about your existence through a fierce circle of friends every day, but in this very gentle way.
In our copywriting, we first need to use a highly interactive copywriting, so that users have something they want to talk to you and let you interact with users. Before the transaction, every comment and praise between us and our users can be exposed in front of them once, increasing the chances of the transaction. Our comments and praises are mainly aimed at users who are interested in China and have a strong relationship with us. The first copy that arouses users' interest in you, and the copy to be promoted later, we will have a special copy and video team to produce. These copywriting are mainly divided into three categories, one is to reflect your personality and interests, the other is to reflect your professional knowledge and product knowledge, and the third is to make customer orders and after-sales. Highlight information related to your personal character, and you can post a few yourself. After the interaction, we entered the link of our transaction.
The third largest plate: clinch a deal
Deal and chase are put together because chase is a duplicate transaction. We only need to make a deal with people who are interested in you, and we don't need to work hard on people who are not interested in you. In the era of mobile internet, we spend the same time and energy talking to 5000 people at the same time, and we only need to talk to those who respond.
Usually, the person who responds will have a greater intention to make a deal, which helps to track the deal until it is reached. There must be a special process about the transaction, and there will be corresponding answers to products, customers and common questions. Each link will have a special corresponding professional speech, which is both professional and interesting. You can use online language to communicate with fans more, instead of following the traditional blunt and polite dialogue.
Because we say that WeChat business is based on acquaintances and friends, in the process of communicating with users and fans, we can directly regard him as your good friend, which can also enhance the sense of closeness. So what you have to do is to use your words flexibly, organize your personal language, and firmly attract users until the transaction is completed.
The fourth sector: investment promotion
After the copywriting and trading of our fans are completed, the last one is the investment promotion module, which is easy to understand. Now 80% of WeChat businesses are recruiting agents at different levels, which is also investment promotion. Investment promotion is actually copying fission. The biggest difference between the mobile Internet and traditional industries is that it is easy to spread and easy to produce fission. A user can bring multiple users through his influence fission. The person in charge of investment promotion must have good language skills or speech skills, as well as excellent ability to control and mobilize the mood of the venue.
Last but not least, each sector needs strong professional ability, whether it is milling, copywriting or investment promotion. It is a great challenge for a person to have the above four abilities at the same time, which may take a long time to achieve, or it may be unsatisfactory no matter how hard he tries.
So we set the standard operating procedure as the form of team division of labor. Some people are naturally attractive, some people are naturally strong in execution, he is willing to do simple actions every day and enjoys it, some people are naturally strong in trading, and some people write very well. Only in this way can we have sop, that is, let good steel be used in the cutting edge, let good people do good deeds and maximize the synergy value. Through this form of team division of labor, we can achieve maximum success.