Xu, 40-90 years old, is from Chenggong, Kunming, Yunnan. He has been engaged in the catering industry for more than 30 years, created hundreds of dishes, taught more than 500 people and founded delicious brands. His taste buds and the quality of ingredients are extremely important, which is a rare dining spectacle in Yunnan. Although he never stopped creating, it is his great ambition to make his own brand a century-old brand for the people and for the sake of beauty.
2. How to describe in classical Chinese a brand founder (modern Chinese) surnamed Xu, 49 years old, from Chenggong, Kunming, Yunnan Province, who has been engaged in the catering industry for more than 30 years, created more than 0/00 kinds of dishes, taught more than 500 apprentices and founded a delicious barbecue brand. He pays great attention to the customer's taste bud experience and the quality of ingredients, and is a rare catering wizard in Yunnan. Even so far, he has always insisted on continuous innovation, only to bring better and more extreme taste buds to ordinary people.
Xu, 40-90 years old, is from Chenggong, Kunming, Yunnan. He has been engaged in the catering industry for more than 30 years, created hundreds of dishes, taught more than 500 people and founded delicious brands. His taste buds and the quality of ingredients are extremely important, which is a rare dining spectacle in Yunnan. Although he never stopped creating, it is his great ambition to make his own brand a century-old brand for the people and for the sake of beauty.
3. How to write a brand story During the Republic of China, a scholar who regarded reading as his life devoted himself to studying "Chinese studies". Sometimes he doesn't go out to eat. He prepared steamed bread and spices such as pepper and soy sauce and put them on his desk. Eat steamed bread when you are hungry, and read while eating. Once, he was addicted to reading. He really put the steamed bread in an inkstone and a cinnabar box, chewed it for a long time, and then drew a face. A friend came to visit. Huang Kan, a master of Chinese studies, is a famous linguist in China.
Lu Zongda (a professor at Beijing Normal University) studied under Huang Kan. Yes, without saying a word, Mr. Huang Kan gave him a book "Shuowen Jiezi" without punctuation, saying, "Punctuation, come to me when you finish reading it". Lu Zongda followed the teachings.
When he saw the teacher again, Huang Kan flipped through the books at the edge and said, "Buy another one and order again." .
When I met my teacher for the third time, Lu Zongda gave me a small painting, Shuo Wen Jie Zi. Huang Kan nodded: "You go and buy another one." .
Afterwards, Lu Zongda brought a very shabby book, Shuo Wen Jie Zi, and said, "Teacher, do you want to read another one? I am ready. "
Huang Kan said: Punctuate for three times, and you will learn Shuo Wen Jie Zi by heart. You have learned more than half of the words, so you don't need to order any more. You have accumulated rich vocabulary in reading, so you don't have to turn to books in the future. Huang Kan put the book on the table, which he said to Lv Zongda: "Reading can lead to a gold mine, and reading can lead to enlightenment." . Therefore, Qi came into being.
4. How to write a brand story One of the brand stories: "There is love and warmth in my heart."
Ann and I are typical post-80s generation. We just got married in March this year. LG and I went to Germany during our honeymoon. My LG once studied in Germany, and this time he is a good guide!
We strolled along the romantic Danube, enjoyed countless vineyards, castles, idyllic towns and the Rhine River full of lingering legends, visited the Cologne Cathedral, which took 632 years to build, visited the famous tourist attractions in the center of Berlin and the Brandenburg Gate, a unified symbol of Germany, and reveled in the German Federation and Potsdam, the capital of Brandenburg in eastern China.
LG began to talk about his study abroad life. I remember that he studied in Germany for six years. Because he is from the south, he has no idea about cold, and he has no cotton-padded clothes in winter. Winter came quietly, but he didn't feel the chill of winter. Only occasionally does he go to the streets to know what winter is like.
I asked him why, and he gave me a weird smile and told me it was because there was an OKLION wall-hung boiler at home! Are you out? No one in Germany does not know the OKLION brand wall-hung boiler. Even in Germany, the wall-hung boiler of Warm Heart Beibei is sold by * * *. People who have a warm-hearted Beibei wall-hung boiler have a sense of pride, because it is a symbol of family harmony and love, which is their pride.
He said: Germans like winter not because it is not cold in winter, but because there are warm wall-hung boilers in winter. Germans have a contradictory character of romance and arrogance, pursuing romantic enjoyment and scientific rigor. The house where he lived was with the landlord. A small warm-hearted Beibei wall-hung boiler is all fixed in a big house of more than 200 square meters, which not only solves the heating problem, but also solves the hot water problems such as bathing and washing dishes.
……
LG is still nostalgic, recalling his six-year study abroad career. ...
Suddenly LG shouted: "When our home decoration is repaired, buy a warm Beibei wall-hung boiler!" " ! Not only can you keep warm, but you can also provide hot water, killing two birds with one stone, which is economical and environmentally friendly, just in line with your needs as an environmentalist, so that you, a romantic person, can always enjoy the sunny life and feel the warmth brought by my love! Give me another warm-hearted baby who will call dad next year. "
I laughed heartily. It turns out that life is life, and romance is actually in the heart. I snuggled in LG's arms and said, "If you treat me badly in the future, I will take all your warmth away, even your warm-hearted Beibei will not be left to you, so that you can enjoy the cold and romance in winter ..."
5. How to write a good brand story here, we have to correct most of the wrong thinking patterns of copywriting. Brand story first of all, everyone should have a change of thinking, not as a copywriter, but as a brand. Therefore, the first step must not be to start making up stories from the beginning, but to interpret brands and gain insight into consumers.
The first step must not be to start making up stories from the beginning, but to interpret brands and gain insight into consumers.
It is suggested that every copywriter should do solid research before writing: talk to the customer first and ask the founder more. The reason why a brand can survive must have its unique value. It is very important to explore this value and then package it.
Brand story is to tell the brand concept through stories.
Your whole story is not just to tell others a story, but to convey what you want to express to the target group through the story. This concept is to establish the connection between the brand and consumers, so that consumers are impressed. Through this brand, I can have what kind of life or state I yearn for. So in fact, it is very easy to write brand stories to understand these.
Brand stories are like characters, with flesh and blood and attitude.
Brand story is not necessarily a very specific story, but also a bit like a brand manifesto, which talks about the attitude of the brand, such as treating the brand as a person, a friend of consumers, what kind of person this friend is, and what changes you will make if you strengthen this friend. So don't limit the form. The high-quality brand story lies in the brand thinking and core insight of the front-end copywriting. The marketing thinking of "insight" can help us to lock in more accurately. At present, most enterprises are subjectively endowed by enterprises, which do not meet the needs of any group in the market and cannot interact with any group. The significance of "insight" marketing thinking is to help us understand the personalities and needs of various groups and communicate effectively.
Brand stories, in essence, are: brands account for 80%, and stories only account for 20%.
What are the entry points for writing brand stories? I think: actually, it is not difficult to find a starting point. Let me give you some examples, such as: brand history, category, unique culture, inspirational story of founder, core technology, brand proposition, brand unique logo or advertising language, product origin, unique product efficacy, potential market demand and so on.
6. How to write a brand story? Ghosts are dying. Once upon a time, there was a man who had a girlfriend.
He loves her more than anyone in the world. But one day, his girlfriend left him mercilessly without even giving him a reason.
Watching his girlfriend go shopping arm in arm, he was in great pain and lost his mind. Finally one day he killed his girlfriend.
He was going to kill her and then kill himself. But when I was dying, I felt the value of life.
Since then, he has been haunted by nightmares every day. In the dream, his girlfriend was naked, with long hair fluttering, red tongue hanging down and fingers hooked to kill him. Nightmares tormented him like needles, and one day he found a Taoist priest and begged to get rid of him.
The Taoist priest asked him to do three things: first, give his girlfriend a good burial. Second, burn the pajamas that his girlfriend wore before her death.
Third, wash away the hidden bloody clothes. Everything must be finished before midnight, or you will be killed! He did everything carefully according to the orders of the Taoist priest, but the bloody clothes were nowhere to be found.
It's almost midnight. Beads of sweat dripped from his face and wet the carpet. He found the bloody clothes in the middle of the night, but no matter how he wiped them, he couldn't wash them off.
At this time, there was a sudden strong wind, lightning and thunder. The window was shaken from side to side by the strong wind, and the sound of broken glass made people even more jumpy. Suddenly all the lights went out and the whole room was dark.
In the lightning, I saw his girlfriend wearing bloody pajamas, with blood dripping from her eyes, pointing at him with a ferocious face and a harsh voice: "Do you know why the blood can't be washed away?" He was too scared to say a word. The girlfriend continued: "Because you are useless to Diao brand washing powder, idiot."
Well, if you learn.
7. How to write a good brand story According to you, a brand story is not just a story with a plot. In fact, it is brand marketing planning. You can refer to the related content of brand planning. This is a macro aspect.
To develop a new product, we must first make clear the characteristics of your women's clothing and what advantages it has compared with the popular styles on the market at present, and refine a marketing concept according to the main positioning. On this basis, come up with ideas.
Micro-aspect:
As far as the brand story is concerned, from the enterprise's point of view, it means that the forerunner of a certain product discovered the market opportunity and developed a very popular product. How did the pioneer think about it, what course or twists and turns he experienced under what circumstances, and finally won the market position and consumer recognition through resource integration and various pioneering efforts, and became a brand product with high added value. These contents can also become an integral part of corporate culture.
As far as brand marketing planning is concerned, from the consumer's point of view, how to create the theme concept and significance of the brand and form a story with a plot, so that the target consumers can pay attention to, identify with and eager to realize the promotion and sales process of purchase.
8. Write an ancient story in the vernacular, 500 words. During the Spring and Autumn Period, there was a merchant in the State of Chu who specialized in jewelry. Once, he took a batch of jewels to Zheng for sale.
In order to attract customers to buy, he thought of a way to attract customers.
He chose some excellent blue wood, made many exquisite small boxes, carved exquisite rose patterns on the outside of the boxes, and inlaid many colorful feathers around them. He thought that if these jewels were put in such a beautiful little box with a strange smell, the people of Zheng would be attracted to buy them.
So the jeweler brought these goods to Zheng hopefully. After arriving in Zheng, he came to the most bustling market to show his jewelry. As expected, many people immediately gathered around and stopped to watch and appreciate. There is also a man from Zheng who saw such a beautifully decorated box and bought one without hesitation. After opening the box, he returned the jewels to the jeweler and left happily.