Armani is a clothing brand born in Italy. After 30 years of development, it has become the world's top clothing brand. 1975, 40-year-old GiorgioArmani named himself and founded Giorgio Armani company. Today, Armani is a brand worth more than $2 billion. In the first quarter of 2005 alone, sales in Greater China, including China, Hongkong and Taiwan Province Province, increased by 52%. Now, Armani Group has more than 300 stores and 5,000 employees around the world. As a designer, Armani is also the chairman and CEO of the group. How did an early window designer manage a brand born in a 14 square meter studio to become a world-class brand for a long time? This is the research topic of many enterprises. The turning point of Armani brand breaking into top brands is 1980. At that time, Armani's men and women "powersuit" came out. In order to promote this design to high-end people, Armani presented this suit to richard gere, the hero of american gigolo. In the same year, a full set of Armani "power suit" appeared with the screening of the film. The film was a great success, and the Armani brand was also sought after in the star-studded Hollywood. Armani never designs clothes for unknown movie stars. His clients mainly include celebrities who want to be respected. In recent years, world football superstars have approached Armani, and Beckham, Cristiano Ronaldo, Vieri, Piero, Figo and Sepchenko are all frequent visitors.