1. Innovative subjects (entrepreneurs, managers and employees) should have a good mental model. 2. Innovative disciplines should have a strong ability structure. 3. Enterprises should have good basic management conditions. 4. Enterprises should create a good atmosphere of management innovation.

Amazon (Amazon for short; Nasdaq: AMZN) is the largest online e-commerce company in the United States, located in Seattle, Washington. Amazon was founded in 1994. At first, it only operated online book sales, but now it has expanded to a wide range of other products. It has become an online retailer with the largest variety of goods in the world and the second largest Internet enterprise in the world. Under the company name, it also includes AlexaInternet, a9, lab200 and InternetMovieDatabase (IMDB).

Amazon and other suppliers provide customers with millions of unique new goods, refurbished goods and second-hand goods, such as books, movies, music and games, digital downloads, electronic products and computers, home gardening supplies, toys, baby products, food, clothing, shoes and jewelry, health and personal care products, sports and outdoor products, toys, automobiles and industrial products.