Since the company completed its transformation in 2003, it has continuously improved its corporate governance structure and operating mechanism, standardized its internal management and strengthened the construction of internal control system. While realizing steady transformation, the company comprehensively promoted brand operation: taking high-quality products as the cornerstone of brand promotion, paying attention to product design and research and development, constantly digging deep pearl culture, and creating product culture, service concept and marketing concept with distinctive Ruan brand characteristics, and successively won the champion of "Pioneer Award Pearl Buck International Jewelry Design Competition" and the first prize of "Global Tahiti Pearl Jewelry Design Competition" in the Asia-Pacific region; At the same time, optimize the product structure, increase the proportion of high value-added products, increase the proportion of domestic brand retail on the basis of consolidating export earnings, and display the company brand with a prominent terminal image. The company has set up a number of flagship stores, specialty stores and retail counters in Zhejiang, Beijing, Hong Kong and other places, taking a high-end, differentiated and branded product development route; Third, actively participate in the construction and support of the quality standard system of freshwater pearls in China, provide the main sample pearls for the first definition of the standard, and be recommended by the Ministry of Land and Resources and China Gemstone Association as one of the main research units of the "3SLC" standard system. Through unremitting efforts and scientific management, the company's Ruan brand and its products have been recognized as well-known trademarks in China, famous brands in China, famous brands in China's jewelry industry and famous export brands in Zhejiang Province, and have been registered and certified by the General Administration of Quality Supervision, Inspection and Quarantine for the protection of marks of origin. But also deeply rooted in the hearts of consumers. "Ruan Shi" won the most iconic first brand of China Pearl Jewelry Chain in the "Second China Industry Symbolic Brand" activity.