Graduates are engaged in the marketing of high-end fashion, jewelry, jewelry, cosmetics, antiques and other products, VIP customer service, luxury marketing planning, operation and front-line management of related industries in luxury goods production and marketing enterprises.

Employment orientation: training talents for cultural consulting media enterprises, media and advertising production companies at all levels, cultural and creative industries, cultural services, art design, internet culture and other cultural and creative fields.

Main positions: product planning and promotion specialist, marketing planning and promotion specialist, website planning specialist, advertising creativity and planning specialist, creative product designer, advertising copywriting, etc.

Main professional ability requirements:

1, which has innovative ability and practical ability in cultural and creative activities.

2. Have the planning and organizational cooperation skills required for cultural activity planning, brand promotion and cultural and creative product promotion.

3. Have the ability of creative planning and product architecture required for the development of cultural and creative products.

4. Have the digital technical ability and design expression ability required for the design and drawing of Wenchuang products.

5. Have the visual arts literacy, publicity and operation ability required for new media operation.

6. Have the shooting skills, script design and video editing ability required for video creative production.

7. Have the ability of inquiry learning, lifelong learning and sustainable development.