Paris Spring Group (full name Pi Nuo Paris Spring Department Store-Reddutt) is the third largest luxury goods and retail giant in the world. Introduction of Paris Spring Department Store Group 1865 Spring Department Store started in Paris, France, the birthplace of fashion, and has a business history of 100 years. Paris Spring Department Store leads the world trend, leading the fashion trend of department stores, breaking through the outdated management mode of "promoting commodity sales" in the past, getting rid of the crowded and chaotic passive sales mode, and completely improving the dark and dreary shopping space. On the premise of truly respecting customers, shopping malls pay special attention to humanized management from the standpoint and viewpoint of consumers, vigorously advocate spiritual civilization and create a brand-new business culture. There are particularly comfortable and elegant cafes on the second and fifth floors. Consumer shopping activities will be upgraded from a simple trading industry to an activity that makes the whole family happy, full of interest, enjoy leisure, enrich their lives, condense their emotions, and be full of intellectuality and sensibility. Paris Spring was founded in China Paris Spring Department Store (China) Co., Ltd. 1996. At that time, the sponsors were Shanghai Paris Spring Department Store, French Paris Spring Department Store and Ports (International) Group. Paris Spring Department Store (China) Co., Ltd. has now developed into a large department store group with international capital background. Its main shareholder is Ports (International) Group (parent company is a Canadian listed company, and Asian companies are Hong Kong listed companies, with a market value of over HK$ 7.008 billion. Ports Group was rated as one of the top ten best small enterprises in the world by Forbes magazine. From June 5438 to October 2006 10, the company was rated as one of the top 200 enterprises in Asia, and Chen Qitai, the chairman of the company, appeared on the cover of Forbes. ), Citibank (the largest commercial bank in the United States), and 3i Company in the United Kingdom (the oldest investment bank in the United Kingdom and one of the constituent stocks of the Financial Times Index). Paris Spring Department Store is a high-end fashion chain department store with a total business area of over 654.38+10,000 square meters. Its target market focuses on high-income customers in China. In this huge and rapidly expanding China market, Parisian Spring Department Store focuses on the consumption needs of high-income customers. Established a charming consumption environment in its main business outlets. Paris Spring Department Store plans to expand its business outlets to all parts of the country and become a leading department store management company in China. Paris Spring Department Store has rich and excellent international first-class high-end brand operation experience. Paris Spring Department Store has long maintained a good cooperative relationship with international first-class high-end brands. The senior management team members of Paris Spring Department Store have been trained in North America and have international retail knowledge. And has rich experience in high-end department store operation. Paris Spring Department Store has a good reputation in the retail industry in China, and is known as a reliable financial partner and an excellent operator. The senior management team of Paris Spring Department Store has more than 65,438+00 years of retail experience in China market. On February 9, 2007, the original Hisense Plaza will be officially renamed Paris Spring Plaza. After the renaming, "Paris Spring Department Store" will make use of its advanced foreign management experience and the advantages of China chain department stores to bring better, wider and more convenient quality service and enjoyment to Qingdao people together with suppliers! Paris spring "new story" luxury market is profitable. Even Paris Spring Group, the largest luxury retailer in France, will make a major strategic adjustment and sell its Paris Spring department store chain to Boletti Group for 65.438+0.075 billion euros, in order to highlight its own characteristics and advantages and open more Gucci stores around the world to specialize in luxury goods. Pinote Paris Spring (PPR) Group, a French fashion and retail giant, recently sold its Prinemps chain department store through bidding, with a total of 17 stores, including its flagship store in Paris. When the news came out, it attracted worldwide attention and there were different opinions. At the end of June, buyers finally surfaced: Mauricio Boletti, the chairman and major controlling shareholder of La Rinascente, a famous Italian department store, stood out among all kinds of buyers speculated by the outside world, together with RREEF, a subsidiary of Deutsche Bank, and bid 65.438+75 billion euros, making it the highest in a century. Prinemeps: The hero of Paris Spring Business Empire Prinemeps Department Store is controlled by Paris Spring Group since 1992. After more than ten years of careful cultivation, it has firmly occupied the leading position in French department stores, and its products involve high-end luxury goods and mass clothing, beauty, entertainment, home and other aspects, enjoying a high reputation. Among them, the history of Paris flagship store of Osman Street can even be traced back to 100 years ago. This building of 19 and early 20th century has become a classic scene on the corner of Paris, and its interior decoration is beautiful. Nowadays, Paris Spring Department Store has become a symbol of the fashion industry to some extent, even leading the global fashion trend, and tourists from all over the world flock to it. Paris Spring Group will also invest about 30 million euros every year to conduct marketing in various ways to attract more young people. Paris Spring Department Store has made great contributions to the development of Paris Spring Group. Paris Spring Business Empire was established on the basis of Paris Spring Department Store. At present, the assets of Paris in spring exceed 30 billion euros, ranking among the top 500 in the world. Because of this relationship, Paris Spring Group naturally has deep feelings for Paris Spring Department Store, does not give up easily, and is also cautious when choosing a new owner. According to the news of successful marketing, Boletti Group was selected by Paris Spring Group because Boletti Group and RREEF Company promised to make key investments in Paris Spring Department Store after acquiring it, so as to provide a solid guarantee in social status, economic operation and finance, and make it one of the leading department stores in Europe. In addition, Boletti Group also allows Paris Spring Department Store to use the original company name unchanged and retain its French characteristics. Strategic shift: spring of luxury goods is better. Although Paris Spring Department Store is famous and has many buyers and fans, there are hidden worries behind the prosperity. In 2005, among the total turnover of Paris Spring Group of 654.38+0.78 billion euros, the turnover of Paris Spring Department Store only accounted for 752 million euros. Alice Lhabouz, the fund manager of Meeschaert in Paris, also poured cold water on this, saying that the performance of Paris Spring Department Store grew flat and even gradually became the least profitable business of Paris Spring Group. Looking at the development of other traditional department stores, the trend is also worrying. Last year, the rival of PPR, LVMH Group, which is also a luxury goods giant, temporarily closed its famous Samaritaine department store under the pretext of security inspection and maintenance. Its shopping center in the Seine River in France has been losing money for many years. Contrary to the bleak depression of department stores, luxury goods are a unique landscape here. According to a report of LVMH 2005, the group's sales in 2005 increased by 1 1% compared with 2004, reaching166 billion USD. Profit appreciation is even more amazing, with an increase of 2 1% and profit1.700 million USD. PPR Group, which owns high-end mass luxury brands such as Gucci and Saint Laurent, showed in its 2005 annual report that the luxury sales of Paris Spring Group increased by 16%, reaching $3.6 billion. Its profit growth is even higher, reaching 30%. Faced with this situation, Paris Spring Group decisively adjusted its strategy, divested Paris Spring Department Store and focused more on the high-end luxury goods industry with higher profits. According to the latest news from Le Monde, Paris Spring Group and Paris Spring Department Store will focus on luxury goods agency business, including Gucci, Yves Saint Laurent and other well-known brands. Francois-Henri Pinault, Chairman and CEO of PPR Group, said after signing a statement with Borletti and RREEF that they would focus on two core areas: luxury goods and retail, thus ensuring the unique positioning and development direction of Paris Spring Group. It's a pity to abandon Paris Spring Department Store, but he believes that this move will enable the Group to maintain a higher-than-average growth rate and get more generous returns in the market. Gucci Group: Hope of Paris Spring Group At present, more and more wealthy people are crazy about pursuing luxury goods, which makes the luxury goods market hot. Coupled with the intensification of globalization and the increase of exchanges between countries, the crowd of luxury consumption is no longer limited to western developed countries, but has expanded to the whole world. "Globalization means that such an economic structure can breed more rich people. They are keen on expensive and expensive consumption around the world, especially for these traditional luxury brands, and they have become the first choice for these world-class consumers. " Simon Lagert (a famous British luxury goods analyst) said. In the tide of global luxury consumption, PPR Group is confident to gain a bigger share, mainly because of its Gucci brand. 1999, Paris spring group announced its high-profile entry into the luxury goods industry and bid for Gucci group with LVMH, the world's number one luxury clothing group. Paris Spring Group's equity acquisition of Gucci began at 200 1 and was completed in 2004. In the end, it acquired 42% of the shares of Gucci Group and became the largest shareholder. In addition, in the same year, Gucci Group acquired a number of luxury brands such as YSL (Yves Saint Laurent) and Sanofi Beauté. In the luxury management of PPR, the core Gucci brand accounts for nearly 60% of its total luxury sales. After PPR took over Gucci, it repositioned itself and vigorously advertised to inject fresh vitality into the tradition. In the past, ancient luxury brands like Gucci appeared in a conservative, serious and even boring way. Now PPR has expanded more space for Gucci. In order to attract young buyers, while retaining the traditional section, Gucci has added new elements of youth, fashion and personality from product design to advertising, leading the fashion industry and opening up new markets, making Gucci Group a super fashion kingdom. Gucci has achieved great success and is currently the third largest luxury goods group in the world. 1998 was selected as the European Company of the Year by the European Federation of Commercial Newspapers (U.P.E.F.E) from 4000 companies. The huge Gucci Group now includes Gucci, Bottega Veneta, Yves Saint Laurent, YSL Beauté, Balenciaga, Boucheron, Sergio Rossi, Bedat &; CO, alexander mcqueen and stella mccartney and many other internationally renowned brands. Product categories include clothing, accessories, jewelry, leather goods, watches, cosmetics, perfumes and so on. Gucci has become synonymous with "new modernism". In 2003, Gucci's annual sales reached US$ 2.4 billion (Euro2,654.38+49 million), ranking 52nd among the "Most Valuable Brands in the World" selected by Businessweek.