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Is the TV shopping good? Is it all true?
As a person in charge of the industry, I tell you that regular TV shopping desks (such as Real Home Shopping, Global Shopping, Premium Shopping, Happy Shopping, etc.). ) is different from Victoria shopping (that is, the crazy shopping advertisement of provincial satellite TV). Formal TV shopping has strict rules on the authenticity, type and quality of goods, because shopping stations don't earn money by advertising like satellite TV stations. Under normal circumstances, regardless of the quality and authenticity of goods, satellite TV stations will broadcast as long as they pay more advertising fees. The shopping desk is not, because he earns money by sharing profits with merchants. The more goods he sells, the more he shares. If the goods are of poor quality or selling fakes, there will be no repeat customers. How does the shopping desk make money? The quality and reputation of goods directly affect the income of shopping desks. 100% world and national famous brands (Armani watches, Wuliangye, Estee Lauder, Samsung products, etc. ) TV shopping sells fidelity, which is definitely cheaper than the market. But then again, the goods sold on the shopping platform will be more or less exaggerated. Exaggeration belongs to exaggeration, and quality and price are still very valuable. Again, if the goods are really special, the shopping desk will not make money. This is equivalent to the shopping platform shooting itself in the foot and walking on its own path of death. I hope these are helpful to you.