1993 DTC collected the Chinese translation of A Diamond is Eternal through Ogilvy & Mather Advertising Company in Hong Kong. After half a year's evaluation, I chose a sentence from a university teacher, so the classic advertising slogan "A diamond lasts forever, and a diamond lasts forever" successfully entered China.

The value of gem-grade diamonds produced by De Beers accounts for about half of the global production. Every year, a large amount of R&D capital is invested in the development of drilling, industrial cutting and grinding technology, making it a world leader in manufacturing and supplying industrial diamond products.

De Beers also took the lead in leading and shaping the fashion trend of diamonds with its precise vision of diamonds and created a higher topic of diamonds. De Beers' style is defined as diamond taste and timeless classics. The products mainly highlight the diamond-like noble quality, dreamy and romantic life sentiment, elegant temperament with various customs, exquisite and warm home atmosphere and eternal classic love. The goal is to seek urban upstarts who pursue fashion information and international taste, urban white-collar workers who are rich in petty bourgeoisie, and workplace elites who pursue a sense of decency.