1858, 28-year-old designer Boucheron founded his own brand, opened a boutique in the most fashionable palace in Paris, and designed many valuable jewels, watches and perfumes. 2065438+200865438+1On October 25th, Boucheron Bao Shilong held a grand opening ceremony to celebrate the arrival of Chinese mainland's first boutique in hang lung plaza and write a new chapter.
Bao Shilong is one of the few jewelers in the world who always maintain the exquisite craftsmanship and traditional style of high-end jewelry and watches. Since its establishment, Boucheron has been favored by celebrities and dignitaries, and his career is booming. Russian czar, French actress Sarah Bernhardt, American millionaires MacKay and Vanderbilt, Countess Polinak and Madame Kousson are all clients of Boucher Dragon.
Brand culture of Bao Shilong
1, historical heritage: Bo uch eron sent a message from Paris to China through the language of jewelry-to convey the exquisite craftsmanship of the brand, let China know Boucheron's demanding for perfection, and let China know the real luxury brand of high-end jewelry, which has been loved by the world since ancient times.
2. Casting brand: Boucheron established his own brand and opened a boutique in the most fashionable palace area in Paris. The store is decorated with crystal candlesticks and velvet fabrics, which are gorgeous and magnificent, attracting celebrities and dignitaries to visit. After the alternation of four generations of successors, the Bao Shilong family continued to grow sturdily and became an internationally renowned high-end jewelry brand. 1893, Bao Shilong became the first jewelry brand to open a shop in Van den Square, a fashionable place in Paris.