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Selling points of jewelry types, styles and colors

Jewelry Sales Skills 2008-01-1518: 29 Browse 2 1 Comment 0

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Selling points of jewelry types, styles and colors

First, according to the data classification:

What are the selling points of 1 and PT900?

Its platinum content is 90%, and pure platinum (PT 1000, which can't be achieved in practice) is soft, so 10% palladium, rhodium and so on are added. Not only makes its luster, hardness and durability better, but also the prices of rhodium, palladium and platinum are commensurate (all belong to the platinum group and generally accompany each other); PT900 is the most suitable precious metal for inlay (from the perspective of never changing color, but the inlay fastness is obviously not as good as18k); Compared with 18K gold, PT900 is rarer, more expensive, more malleable, more durable and will not change color (this is the most intuitive difference from 18K). Compared with PT990 and PT950, it is more suitable for mosaic.

Before listing, the quality of PT is very important: PT 1000 (pure platinum, which is practically impossible), PT990 (full platinum), PT950, PT900 and PT850 (rare in domestic market, but important in Japanese market). There is also a so-called PT999.5 (positive platinum), which is also rare in the domestic market.

2. What are the selling points of 2.PT990 and PT950?

PT990 and PT950 have higher platinum content. However, in the current market, there are more jewelry for meat gold and fewer inlaid products (considering the problem of inlay fastness). Its convex advantages are noble and rare (annual output is about 65438+ 0/20 of gold), and it is not easy to appreciate. Because it does not change color and has good educational fluctuation, it represents purity. These two kinds of meat ornaments are better.

3. What are the selling points of Qianjinjin (Au999) and Qianjinjin (Au99)?

The above two kinds of gold ornaments are tribute products on the market at present, and the others are pure gold (Au9999). At present, the highest quality that can be refined is Au 9999. Most of the potential customers of gold jewelry are people from economically underdeveloped areas, so the recommendation of gold jewelry should proceed from the traditional point of view, emphasizing its preservation and appreciation (especially rural customers), especially gold bars, which are more collectible. In addition, the excellent production technology, style and design of the manufacturers have inherited, explored and inspired the traditional civilization of China, and whether the products produced can be recognized by the market (perhaps brand influence) is also a major aspect.

4. K-Gold Sales Point?

K gold recommendation:

(1) Features: K gold has high hardness, low toughness, high brightness, difficult deformation and wear, and relatively low price (compared with platinum), while pure gold is too soft to make complicated designs. The labor cost of K gold is high, only 55% is left after recovering molten gold and 50% is left after round-trip loss, so the recovery price is low and the manufacturing cost is high, and most of them are imported from foreign finished products. In addition, because of its hardness and wear resistance, diamonds can be fixed more firmly, and pure gold is easy to deform.

(2) Technologically, K-gold requires more than ten processes (briquetting, wire drawing, heat treatment, electroplating, etc.). ) is better than pure gold. So the workmanship is too fine, the appearance is fresh, the appearance is clean, and the inner light intensity is strong. The processing of pure gold is relatively simple, and ordinary manual workshops can process it; However, it is difficult to process K-gold, which often requires a large number of large machinery and precision instruments. Jewelry nets and processing personnel are becoming more and more professional, and the cost and management cost are also increasing. In addition, the proportion of raw materials is also a very important link in K gold, and pure gold is definitely not that high.

(3) Styles: Compared with yellow platinum, K gold has more styles and stronger adaptability to technology. Some styles that can be made of platinum can also be made of k gold, and some platinum that can be made of k gold cannot be made of it. Because K-gold has good strength and flexibility, low melting point, easy to shape and finalize the design, and expressive force, it can be made into different styles, which can convey fashion information more delicately and richly, while the styles of yellow platinum are definitely less than K-gold, and it is faster to wear (because it is softer than K-gold). K-gold jewelry design emphasizes its artistry because of its hard material and long wearing time. Design requires professional staff, and the popularity of gold is narrow, mostly in traditional style, without too many designers.

(4) Color: The color of K gold is changeable, which can meet the needs of customers who like different colors according to different formulas. It is fashionable and highlights personality, concise but not boring.

(5) Matching: Because K gold has different styles and colors, it is easier to match with ancient costumes of different colors and styles, and the effect is better. For example, old girls can choose plain K gold, which is generous and practical; Older women choose lottery money, which makes people look good and looks younger. In addition, K gold is suitable for different consumer groups in spring and autumn, skin color and hairstyle, and there is a lot of choice.

(6) Trend: K-gold is a new type of jewelry popular internationally, representing fashion, avantgarde, quality and charm, and showing individuality. Its craft is precise, its shape is changeable, and it is full of European majesty. Compared with yellow platinum, it is more in line with international fashion and represents the conceit, calmness and elegance of ancient women. Yellow platinum is no longer an accessory of the market. Nowadays, consumers' consumption concept and aesthetic taste have changed greatly, and the concept of preserving the value of jewelry products is becoming more and more diluted, which requires a manifestation of artistic value and artistic taste. K gold is an excellent representative of this trend.

(7) Price: Compared with platinum, K gold is more affordable. K gold not only wins by price, but also has bright and elegant colors and rich varieties, which is more suitable for fashionable people with changeable temper and gives them more space to show their individuality.

(8) Elegance: K gold is brighter than yellow platinum, angular, generous in shape and strong in inner light (K gold necklace is especially suitable for diamond pendants). The change of clothing is also one of the reasons for the hot sale of K-gold products. Dress in fashion and catch up with the trend. Red ornaments can no longer meet the requirements of unilateral dressing, which is very boring. K-gold products are changeable and colorful, which can keep up with the changing rhythm of ancient costumes. Some designers say that some of their products are designed with popular ancient costumes as the trend. Because a piece of jewelry is not an independent individual, the inspiration of K-gold products and the use of K-gold are widely used because of its variability. In addition, the hardness is high, it is not easy to wear, and the luster and pattern can be maintained for a long time. Pure gold is not easy to stick with fine patterns and patterns.

(9) Emotionally: Men buying K gold for women can not only highlight the fashion, independence and conceit of modern women, but also further contrast their inner temperament and taste, and also convey women's delicate feelings.

(10) In operation, we should avoid the important and make recommendations from the aspects of technology, style and design, emphasizing the relaxed and happy feeling of K-Gold and the good impression it brings to ourselves.

(1 1): K gold looks hard, but it is actually weak, so it is necessary to avoid loosening or even breaking the knitting caused by friction, pulling and combination. Therefore, when taking a bath, sleeping and doing housework, you should take off your gold jewelry to avoid scratches, contact with cosmetics, perfume, mercury, acid and other chemicals to prevent discoloration, and go to the jewelry store to wash on schedule.

Color classification of K gold:

Red Gold: Gold, silver and copper can be used to prepare red and light red gold, while gold and aluminum can be used to prepare Liang Cheng red gold.

Green gold: adding a small amount of cadmium to gold, silver and copper alloys can make green gold.

Blue k gold: the alloy of gold and iron is obtained by adding cobalt in appearance.

Red gold: Gold-copper alloy is formed by adding nickel or palladium.

Dark black K gold: Gold is made by adding high concentration of iron. There is a kind of dark black 14K gold, the proportion is about 58% gold and 42% iron.

Gray gold: the gray color of gray gold usually comes from the appropriate concentration of iron.

Some colored K gold is plated on the surface, not melted. The color plated inside and outside wears off easily. On the contrary, the K-gold produced by smelting method (that is, using solid color separation process, which is mostly used to make luxury models) is different from the inside and outside, so it has a heart, and the color can last for a long time and is not easy to change color (both true color separation and false color separation in the industry are equal to this).

5, palladium jewelry selling point?

The colors of palladium ornaments are generally PD 1000 (pure palladium, which is practically impossible), PD990, PD950 and PD900.

Palladium has entered the category of jewelry, and its strong romantic and fashionable temperament and the characteristics of classical professional sentiment of ancient Greeks have been fully demonstrated. It can be described as amazing! The combination of palladium's unique exquisiteness and cunning with women's femininity and spontaneity has injected a refreshing fashion atmosphere into the jewelry industry and shaped a changeable career for women who have been in a free state of mind.

Extremely high hardness, so that it has super wear resistance, does not occupy the wave, does not change, has always adhered to the original quality. The Mohs hardness of pure palladium is 4.8, and that of pure platinum is 4.3. Obviously, palladium has better wear resistance.

Palladium has excellent ductility and can make designers' wonderful inspiration come true. Whether it is a simple and heavy earring or a necklace with many ornaments, it feels very quiet to wear. Jewelry relieves too much burden. Palladium not only brings flashing charm to women, but also brings interesting lightness and freedom to wear.

Palladium reserves are extremely scarce; The total annual output of palladium in the world is less than 5% of that of gold, and it is only mined in North America, Russia and South Africa. So what appears in front of you is 100% rare natural gift! Natural and pure palladium: natural and never fading shiny, bright and beautiful; The pure and refreshing volume is the most charming and eloquent! Palladium, together with platinum, gold and silver, is one of the types of international precious metal spot and futures trading.

The genius of palladium may also be that it can give every woman different manners. The drooping ears, the softness of the neck, the circulation between the wrists and the gestures all make women the focus of the crowd. Palladium is not easy to oxidize and lose luster under normal circumstances. How can this metal jewelry make you shorter? The density and tenacity of palladium tell its majesty everywhere.

In addition, compared with platinum, palladium is more economical as a jewelry metal. On the one hand, the density of palladium is lower than that of platinum, which is also 1 cm3, and platinum weighs 2 1.45g, while palladium is 12.02g, which is only 56% of the former, that is to say, the weight of palladium is only a little more than half of platinum. More importantly, although both are rare metals, the price of palladium is much lower than that of platinum. When the density and price add up, the price difference of raw materials of palladium for jewelry of the same size is only about 20% to 30% of that of platinum.

I only regret that in the jewelry market, material benefits have never been an advantage? Educated by advertisements, people believe that a "hard indicator" to measure the depth of love is the number of carats of diamonds on a wedding ring. Therefore, affordable palladium is destined to be sidelined in the wedding jewelry market like silver and gold.

Palladium jewelry cannot be called "palladium gold" or "palladium platinum" because there is no such statement in the national standard.

6. Silver jewelry sales point?

Silver jewelry belongs to middle and low grade jewelry. Because of its characteristics of easy corrosion, easy wear and easy oxidation, the proportion of silver ornaments in jewelry is gradually decreasing, but it still accounts for a large proportion in a few official families (such as Miao nationality). Its fineness is mainly pure silver (that is, 100%, the current technology can reach 99.999% in actual operation, which is mostly used in national reserves), Ag990 (sufficient silver) and Ag925 (standard silver). Tiffany introduced a set of silver ornaments with this color in 185 1, which later became the industry standard.

Silver ornaments are generally not expensive, ranging from tens to hundreds of dollars. But it has a mysterious tension, which may be inconspicuous anywhere, but when it is worn on the body, it immediately has a different temperament, refreshing, refined, unrestrained, mysterious, classical and tasteful (the combination of fashion and classical). What's more, the silver ornaments are long and bright, but they don't pretend to be gorgeous. They are most suitable for clothes with bright and gorgeous weather in spring. They don't hide the beauty of clothes, but they are like a beautiful love poem on people's wrists.

The plasticity of silver determines the variety of silver ornaments, from cool * * * to elegant and quiet suits, so the popularity of silver ornaments is inevitable. The attraction of silver ornaments is that silver can be inlaid with gems or imitation gems, thus becoming more and more diverse. The matching stones on silver ornaments are mostly synthetic materials. The advantage of this decoration is that it makes use of the simple characteristics of natural materials. After polishing or dyeing, the original amount of various materials will change qualitatively. Many natural semi-precious stones are dull in color. After processing and dyeing, their colors will become bright and colorful, which will make them stick together and complement each other.

Professional wear is suitable for matching sterling silver necklaces with simple styles and implicit shapes; Casual wear is suitable for matching sterling silver rings with the same design and exaggerated shape. Silver ornaments inlaid with various colors of artificial gem (excluding dark black) are suitable for elderly women, and medium-long silver chains inlaid with red coral or blue turquoise are suitable for wearing on dark sweaters. At the same time, it can be matched with bracelets and earrings of the same series, which is very casual. Silver baked blue porcelain bracelet, elegant and generous, is a classic style that is easy to match. Silver necklaces, earrings and rings are inlaid with garnet, or amethyst, black zircon and turquoise. It exudes a strong childlike femininity.

Second, according to the style classification:

1, pointy setting selling point: classic style, steady and generous, with the least diamond shielding, which can best reflect the glory of diamonds, and it is the first choice for wedding rings.

(1), selling point of six-prong setting: it is the most classic fork setting product and is popular all over the world. It looks elegant and elegant in it, and its artistic design makes you feel good from different angles.

(2) Four-claw setting selling point: its design style is light and fashionable, with a unified aesthetic feeling. Four-claw represents prudence and is very popular in the market.

(3) Selling point of "Five prong setting": The most prominent point of various "Five prong setting" is the assembly line design, so the lines are beautiful, with a strong sense of fashion and ancient style, and it is easy to highlight personality in the crowd.

(4) Second, the selling point of the pointed inlay: For the pointed inlay, its design is bold and the lines are simple, which can fully reflect the brilliance of diamonds, trendy and dazzling, and can well reflect personal taste.

2, according to the shape of the claw.

(1), fine round pointed inlaid selling point: it can well reflect diamonds, looks very delicate and delicate, and feels very comfortable from different angles, suitable for different clothes and accessories.

(2) The big round fork is inlaid with selling points: it makes the jewelry look more atmospheric and has a heavy aesthetic feeling, which is suitable for viewing from all angles.

(3) Horse-eye pointed inlay selling point: make jewelry look more atmospheric, more fluid, and not too old-fashioned.

(4) Pointed triangular selling point: make jewelry look fashionable, unique and elegant.

(5) Mouth five prong setting selling points: elegant, aura, more emotional, representing romantic emotions, suitable for gifts.

3, the selling point of inlay: the inlay fastness is good, the overall sense of diamond and gold is strong, the jewelry is large, the diamond is restrained, turning around, not making public, don't worry about hooking things.

(1), all-inclusive inlay selling point: strong sense of integrity, large jewelry, firm inlay, simple and bright vision, no burden, restrained diamonds, elegant and unassuming, no need to worry about hooking things.

(2) Semi-package selling point: It has obvious characteristics of diamonds and large jewelry, and it is more concise and fashionable because of changes.

(3) Misfitting selling point: fashionable, exquisite and fashionable, more casual, more carefree and more personalized than fork-loaded and bag.

(4) Hanging (groove, track) inlay selling point: Hanging means that when the diamond is inlaid, the metal supports the diamond, and the waist and bottom tips of the diamond do not touch the metal. Hanging ornament is a relatively difficult and high-level process in inlay technology, which can better reflect the fire color and brightness of diamonds.

Three, according to the jewelry color classification:

1, all-white jewelry selling point: purer, and pure diamonds can better reflect the beautiful fire color of diamonds.

2, color separation jewelry selling point: the color is more beautiful, looks stylish, and it is easier to match casual wear, but it also has certain connotations.

3, Qi rose gold jewelry selling point: more personality, fashion, avant-garde. It's just that the workmanship is different, and there is no big difference in other things. The workmanship is a little higher than the original one.

Four, according to the surface texture classification:

1, non-sandblasting jewelry selling point: high precision, ensuring that jewelry can reflect the goodwill of precious metals. 2, local sandblasting jewelry selling point: looks soft, very comfortable, looks stylish. If it is a diamond-encrusted ornament, it can better reflect the brightness and fire color of the diamond.

3, full sandblasting jewelry selling point: more personalized, fashionable and avant-garde. But in daily life, if you don't take proper care of yourself, the surface is easy to wear.

Five, according to the number of stone classification:

1, single diamond jewelry point of sale:

A, concise and generous;

B, make the brightness of the diamond more prominent;

C, can meet different hand types.

2, double diamond jewelry selling point:

Good symmetry, looks more spiritual. There is also a sense of yes-man and romance.

3. The main selling points of diamond jewelry:

It is more luxurious and can make people look nobler and richer, just like the stars holding the moon.

4, qi broken diamond jewelry selling point:

A, the style is changeable, sexy and full of fashion sense;

B, broken diamond jewelry can not only reflect the perfect luxury style, but also reflect the exquisite feeling.

C, the overall brightness of diamonds is stronger.

Six, according to the first category of jewelry:

1, men's ring selling point:

(1) selling point generous man caution:

A, the square looks very stable and generous, giving people a sense of atmosphere.

B, can reflect the masculine temperament of men.

(2) Selling point of male ring:

A, it is more fashionable than the square.

B, in leisure, holiday party, let the mood nervous, more casual.

2, bracelet selling point:

A, dynamic, fashionable and carefree;

B, Peugeot, can better show women's means, Shenzhen jewelry.

3, bracelet selling point:

A, strong sense of plane, atmosphere;

B, can well reflect personal identity.

4, earrings selling point:

A, it can well match the face and show the femininity of women;

B, earrings Long earrings can fit the neck well and better reflect the temperament of women.

5, anklet selling point:

A, fashion, dynamic and leisure;

B, can better reflect the beauty of women's ankles.