The process of jade retail is that jade marketers use various marketing skills to persuade customers to accept their own jade ornaments, thus bringing profits to enterprises. This is also a way of commercial promotion. The success of marketing depends on the knowledge, confidence and unique marketing skills of marketers.
Jade retail market is a market bought by non-experts, who often have doubts or no confidence in merchants or commodities. The primary task of jade marketers is to build customers' confidence in the company or its products.
All these emphasize that jade marketers should have extensive knowledge, not only professional knowledge of jade, but also jade-related knowledge and extensive social knowledge.
Not every jade marketer has to be a jade expert, or a professional jade grader and appraiser, nor does he have to reach the level of a commodity textbook, but every jade marketer must have the basic knowledge of jade and know the products and characteristics of the company like the back of his hand. Because the customers we face may have a certain understanding of jade (which may be correct or incorrect), they have read the relevant information before entering jewelry, or learned some information from friends and colleagues, or have had personal experience in consuming jade before, which requires marketers to provide suitable goods for selection and do a good job of advising and helping customers. Because you are doing jade marketing, you should be an expert in jade in the eyes of customers. You should confidently answer and explain all kinds of questions raised by customers. Your self-confidence is the basic premise of winning customers' trust, and it will also win customers' confidence in your products. On the contrary, if you don't know enough about jade, you will lack self-confidence or be unable to answer the questions raised by customers. Customers will lose confidence in you and the goods, and customers themselves will feel wary of the merchants. Your performance will make customers feel insecure and eventually lead to the failure of sales. Therefore, a successful jade marketer must first have self-confidence, or rather a kind of self-confidence. This self-confidence comes from one's own knowledge and ability, from one's own understanding of goods, and also from the company's honest management and good corporate image.
A high-quality marketer should meet the needs of customers to the maximum extent. The key lies in whether the marketer has extensive knowledge and good sales skills, and can organically combine them to provide services to customers in a way that is easy for customers to accept. Extensive knowledge is to help marketers build marketing confidence and use as many words as possible to explain customers' problems properly.
Customers often ask "why jade is so expensive", which may not be a problem for our marketers, but customers may not understand. This requires our marketing staff to patiently explain to customers, from the difficulty of jade mining to the difficulty of processing, so that customers can understand the rarity, preciousness and rarity of jade, and let customers feel that buying jade is really worthwhile from your explanation. Then, with the help of 4C brand on the counter and other auxiliary products, we will explain the color, purity, lathe work and carat weight of jade to customers in an orderly way. The price of each jade depends on these four aspects. Of course, this time is not to advocate training every customer into a jade expert, but to say that this is a way to communicate with customers and gain their trust.
Buying jade is a big investment, and every customer will have a sense of risk. Therefore, when they come to the jewelry store, they are always vigilant and always guard against whether they will be cheated by the merchants. If marketers make customers feel uncomfortable in the reception process, they will reduce or lose the chance of clinching a deal, which is a preventive consciousness adopted by customers to avoid risks. Therefore, the work that marketers have to do must first find ways to eliminate customers' awareness of prevention. Enthusiastic, generous, honest to provide services to customers, naturally communicate with customers, if we can win the trust of customers, customers' awareness of prevention will naturally disappear, if we do this, then our marketing has been half successful.
In the following communication, marketers should try their best to understand the purpose, aesthetic hobby, approximate budget and other information of customers buying jade jewelry, so as to make more targeted recommendations. It is not advisable to ask customers directly, but we can draw a general conclusion about these problems according to the language and expression of customers.