GUCCI brand fashion has always been known for its high-end, luxury and sexiness. With its brand image of "symbol of identity and wealth", it has always been favored by business people, fashionable and elegant. Gucci is now the largest fashion group in Italy.
Gucci, an eternal classic, is favored by stars, and its brand inspiration comes from outstanding women such as actors, princesses and celebrities. Now its creative director Frida Giannini has pushed this time-honored brand to a new height. Its products include: classic shoes, luxury handbags, jewelry watches and so on.
Prada is an Italian brand. Prada provides ready-made clothes, leather goods, shoes, glasses and perfume for men and women, and provides tailor-made services.
In the development process of nearly a hundred years, PRADA has become a world-renowned legendary brand by striving to create a fashion concept with both classic colors and innovative spirit.
From 65438 to 0978, this famous brand with a long history has been endowed with new development elements and vitality. Miuccia, the granddaughter of Prada's founder, established a business cooperation relationship with Patrizio Bertelli, who had rich experience in luxury goods production at that time.
Miuccia PRADA, as the chief designer of Prada, constantly interprets the legend of challenge and innovation through her gifted fashion talent. Creative entrepreneur Patrizio Bertelli not only established PRADA's global product distribution channel and mass production system, but also skillfully combined Prada's traditional brand concept with modern advanced technology.
After more than 20 years of hard work and struggle, this brand with a long history has been developing and evolving. Through the tacit cooperation between Miuccia PRADA and Patrizio Bertelli, Prada has developed from a small family business to a world-class luxury brand.
Extended data
The development of Gucci
1, brand creation period
19 19, the Italian Gucci lived in London and Paris, and he gradually learned about the clothing tastes of local fashionistas. 192 1 After returning to Florence, he opened a shop specializing in high-end luggage accessories and equestrian supplies, selling exquisite leather goods made by the best local craftsmen and printing GUCCI logo on them.
In just a few years, this store has attracted a group of customers with domestic and foreign backgrounds. This great success prompted Gucci to open its first branch in Rome on 1938.
2. Depression
After World War II, due to the lack of raw materials, Gucci designed a bag with bamboo joints instead of leather handles in 1947, which is still a classic. In 1950s, the red, green and red stripes originated from the belt were used by Gucci as decorative patterns of accessories, which became another logo design of this brand.
3. Rising period
1953, the founder Gucci o Gucci died, and the company's new york branch opened in the same year, which marked Gucci's attack on the global market. In 1960s, with the establishment of branches in London, Paris and Palm Beach, Florida, Gucci, a famous Italian brand representing fashion and taste, gained a firm foothold in the most important market in the world. In the late 1960s, "GG" officially became the brand symbol of Gucci.
4. Expansion cycle
1970, Gucci's global expansion points to the Far East, and Hong Kong and Tokyo have their own specialty stores. In the early 1980s, the leadership of Gucci was held by Mauricio Gucci, but at this time, the internal disputes of Gucci family affected the development of the company, and Gucci's brand image began to decline. From 65438 to 0990, tom ford, an American, joined Gucci as the creative director of the company's women's wear. His arrival heralds the beginning of Gucci's revolutionary change.
5. Transition period
From 65438 to 0994, tom ford was appointed as the creative director of all products of Gucci Group. In March of the following year, he introduced satin shirts, mohair tops and velvet trousers, which made him famous and created a new image of modernity, sexiness and Leng Yan.
Tom ford drastically rectified Gucci, turning this traditional brand into a brand-new modern spokesperson and making Gucci a fashion representative of young people. During the transformation of European and American luxury brands in 1990s, Gucci undoubtedly redefined its position in the fashion world most successfully.
6. Period of rapid development
From March 65438 to March 0994, Gucci has been the most influential super heavyweight fashion brand in the world. At the same time, it has gradually attracted high-quality brands in the global fashion industry, and a number of classic brands such as Saint Laurent in France have become members of Gucci Group.
1997, Gucci acquired Severin Montres, a famous Swiss watch factory that has cooperated for 23 years, thus completely controlling its own watch business.
From 65438 to 0998, Gucci was awarded "European Enterprise of the Year" by the European Business News Union for its good strategic vision, management and financial operation.
From 65438 to 0999, Gucci formed a strategic alliance with the retailer PPR Group, transforming from a single brand to a multi-brand super fashion kingdom, and then becoming the largest fashion group in Italy.
In 20 14, Gucci stores spread all over the world, involving clothing, leather goods, jewelry, perfume and other products, which were highly sought after by global fashionistas.
Baidu encyclopedia -PRADA
Baidu encyclopedia -GUCCI