This brand is more in line with the aesthetics of China people, so choosing to enter the China market is a great progress. There is a big market in China, which may drive the sales of products. In addition, China has a large number of female consumers, good economic development, high living standards and great market potential.

We are very happy to have an innovative brand like Pepe Patrizia to cooperate with Tmall to open an online flagship store. And expect to bring the feminine design of the brand to hundreds of millions of consumers.

Patricia Patel Ebert creates an atmosphere of fantastic future travel, providing visitors with an exclusive entrance to another dimension beyond time and space. A "another place" makes people feel the excitement of being there. This will be the beginning of Patrizia Pepe's broader image strategy combining online and offline channels.

This will further enrich Tmall products, strengthen Tmall's positioning in China, and make Tmall the preferred e-commerce platform for Italian and even global high-end fashion lifestyle brands.

Patrizia Pepe is always elegant and modern, innovative and changeable, and integrates these characteristics into accessories, shoes, bags and jewelry products. Brand attaches great importance to the texture of products from design to production, and every detail emphasizes the idea that beauty and comfort must be combined, so that people can match various beautiful images according to their own personal style and different attendance occasions.

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Therefore, Patek Philippe said that the entry of Patek Philippe brand into the China market is a great progress. In China, women have a high market share and huge market potential, based on their ideal female image. Create a simple and exquisite dress for women, highlighting its style and soft characteristics.