Summary of jewelry sales promotion plan, in the process of jewelry sales, you need to master certain sales skills, so as to sell jewelry faster. Here is a summary of some information about the jewelry promotion plan for everyone. Let's have a look!

Summary of Jewelry Promotion Scheme 1 Customer Psychology

Let me talk about the problem that customers think is expensive.

Basically, every customer wants products with good quality and low price. As the saying goes, "You get what you pay." She knows this, but she still thinks it's expensive.

What will you do at this time?

A kind of ability that sales must learn is called shaping value.

In other words, how to describe the highest value of this product through your words? Let customers feel that although it is a bit expensive, it is worth buying.

If you can't clearly describe the value of goods, simply say:

This bracelet has a good texture and is handmade. It is also the most popular this year. You can exchange this style.

Do you think customers will be moved by this statement? When the customer is not interested in the product you recommend, it is difficult for you to ask her to pay the bill.

So,

This order didn't close, mainly because you didn't shape the value well, which led the customer to focus on the price and didn't buy it at last.

Advantages of ancient gold

The technology of ancient gold has a long history, and it was only this year that it began to be detonated and became a hot-selling product. Especially the simplest ancient golden ring bracelet.

So, what should Gu Fajin say?

As long as you just search online, you can see a lot of introductions about ancient gold. It's just that the content inside is not suitable for direct use in speech, and it must be refined again to become a convincing sales speech.

This practice is called refining words.

As long as you learn this ability to refine words, no matter what new styles are produced in the future, even if they have not been sold before, you can still say attractive words.

I haven't been in contact with Gufajin before, but before writing this article, I read a few product introductions and then refined the text.

Advantages of ancient gold:

Charm, texture, handmade, suitable for playing, can be passed down, not easy to deform, and so on.

Maybe you all know the selling points of these products.

The key is, have you organized these selling points into a colloquial introduction?

Gufajin dialect

First, it has charm

Words:

This bracelet is particularly popular this year. Last Valentine's Day, all 20 items were sold out. These items just arrived yesterday. In fact, the craftsmanship of ancient gold has existed since ancient times. Only the royal family and nobles will wear it, and most people can't afford it.

Do you think this ancient gold looks different from ordinary gold? Wearing it on your hands has a retro and elegant temperament. Try this on first. I'll compare it with the ordinary gold bracelet, and you'll see the effect immediately.

B, it has texture.

Words:

The texture of this ancient gold bracelet is particularly good. Although the price will be higher, please feel it in your hand first. Is there a heavy feeling? Please take this ordinary style again. Is it much lighter?

Because the material of ancient gold is denser than ordinary gold, the style looks small, but it is particularly delicate. The surface is also polished in this way, which is simple and elegant and high-grade.

As soon as the goods arrived last month, many old customers came to exchange money. Now there are only two pieces left in the shop, and the next batch of goods will have to wait for another month or two.

C, handmade

Words:

Although this bracelet is simple, it actually takes longer to make than ordinary gold.

Ordinary gold styles can be mass-produced by machines and simply polished after welding. This style of French ancient gold is integrated, and only by hand can it be polished to such exquisiteness.

You can touch the surface of this bracelet. Does it feel particularly delicate?

Summary speech of jewelry sales promotion plan 2. Many students' answers have said that knowing to analyze the reception every day can improve their own practice.

So tonight's explanation will not talk about truth, but mainly share my previous analysis of the reception.

Stick to the habit of analyzing reception every day. Besides improving your own practice, more importantly, you can also improve your sales thinking through daily analysis.

For example,

Receiving customers with low budget, in fact, what they care most about is not how beautiful the style is, but that the price should not exceed the budget and the style should be passable.

Therefore, when recommending sales, the first consideration is:

Keep the price within the budget.

A customer with spending power, even if the recommended style exceeds the budget, is acceptable as long as your words can reach his heart.

But,

Whether you are within the recommended budget or over the recommended budget, the most important thing is:

You must give the customer a convincing reason to buy.

For example,

The customer originally planned to buy a diamond ring of 30 cents, with a budget of 1 10,000.

At this time, your recommendation can become, choose a diamond ring with 20-25 cents, the price is 6000 to 7000, plus a pendant with about 3000 and another earring with about 3000, and the total price is 12300.

On the surface, will it be difficult to make a deal if the budget exceeds 20%?

If you simply recommend a diamond ring with a price of123,000, customers may feel that it is greatly over budget.

By contrast,

At this time, you recommend a diamond sleeve, the diamond size is reduced to 20 points, and the wearing effect is similar to 30 points. The new recommendation scheme allows customers to buy a diamond ring instead of one.

Even if the price is two or three thousand yuan more, the probability of acceptance is about 70% for customers with an original budget of 10 thousand, mainly depending on how you say it.

Words:

In fact, the diamond ring mainly depends on the style. The effect of 30 points and 20 points doesn't seem to be much different, but choosing 20 points can save you two thousand yuan.

You can wear a necklace with the money saved by a diamond ring, and the total price is almost the same as that of a diamond ring with 30 cents.

I see you got your ears pierced and chose a diamond ring and necklace. In addition, you can choose another earring to make a three-piece diamond set. China people pay attention to good intentions when they get married. Buying a suit when they get married also means that their married life is full.

Anyway, getting married is a once-in-a-lifetime thing, and it is worthwhile to spend two or three thousand more this time.

Moreover, our family can exchange money at the original price after sale, and you can exchange other new diamond jewelry in the future, as long as you make up the difference.

Don't you feel something is missing when you get married and buy a diamond ring?

Nowadays, every woman has some diamond ornaments more or less. Even after the wedding, she can usually wear different clothes.

what do you think?

This recommendation method is to analyze the reception situation every day, combined with the previous idea of other customers buying sets, and turn it into a transfer plan to increase the unit price of customers.

If we follow the original practice,

Customers with a budget of 10000 generally only dare to recommend 7000 or 8000' for fear that customers will find it too expensive.

Familiar with the product, well said, customers with a budget of 10 thousand will try to recommend around 12 thousand. But only recommended from diamond ring items.

Later, I accepted more cases and learned to change my recommendation thinking flexibly.

It's not how much customers recommend according to their own budget, but how to design new recommendation schemes according to customers' needs and their own professional suggestions. Moreover, it can also give customers a clear statement:

Why did he choose this way? What are the benefits?

This is a recommended method refined after many successful reposts.

This recommendation scheme mentioned in voice technology,

It is impossible for you to reach a 100% deal with all your customers, but some customers will agree with your recommendation. Of course, you can't copy it mechanically, you must practice and understand it, and then try it in actual reception.

Therefore, after doing more reception analysis every day, you will occasionally come up with some new ideas. If you stick to the analysis, your reception ideas will become clearer and clearer.

What specific aspects can be analyzed?

Many sales summaries simply describe today's reception process, but lack more important analysis:

Did you do well?

What needs to be improved?

These two parts are the most important links to analyze your reception that day. Don't just state the reception process.

Without the analysis and reflection of these two sections, you will only stay, and with your original practice, the change of sales thinking will be very slow.

So, after tonight's lecture, students who want to make rapid progress should focus on writing a summary:

What do I think I did well? How to copy and enlarge?

What do I think needs improvement? What solution have you come up with?