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The Development History of American Fashion Design Business School
FIDM, an American fashion design business school, enjoys a high reputation in the field of fashion design and marketing. Not only was it rated as the Top 13 fashion design institute in the United States by the authoritative fashion website Fashionista, but its fashion marketing specialty ranked fourth in the United States. Other FIDM majors such as film and television costume design (film &; Television costume design, textile design and interior design are also excellent. High-quality education has won the FIDM double certification of WASC (Western Association of Schools and Colleges) and NASAD (National Association of Art and Design Schools).

As a school specializing in training elite talents in fashion, design and entertainment industries, the 20 majors of FIDM Fashion Design and Business College are closely related to fashion, and school graduates can choose to engage in a variety of career directions, such as executive production in fashion industry, purchasing design of shopping centers, fabric design or high-end clothing customization. FIDM also cooperates with many entertainment giants. For example, in order to celebrate the seventieth anniversary of The Wizard of Oz, in 2009, FIDM and Warner Bros. * * held a joint exhibition, in which the winning FIDM students became Warner Bros. designers. In addition, many contestants of the famous American TV program "Project Runway" came from FIDM, which extended its reputation in the field of fashion design to the global field.

Location of American Fashion Design Business School (FIDM)

FIDM, an American fashion design business school, is full of creative atmosphere, and the famous fashion program Project Runway was filmed in FIDM. FIDM's main campus is located in lively Los Angeles, and the other three campuses are located in San Francisco, California, San Diego and Orange County. These campuses have their own unique design styles and have won awards in architecture and interior design.

1, Los Angeles campus

Located in Los Angeles, the major industrial town of fashion, entertainment and commercial design in the world, this community is the main campus of FIDM, covering an area of 65,438+05 acres, just like a luxurious and hopeful quiet park. FIDM is close to the International Jewelry Center, where students can observe the latest jewelry designs. The campus is only a few steps away from the famous landmark STAPLES Center in Los Angeles, and students can experience different life experiences in California. FIDM students are no strangers to Hollywood, because the whole Hollywood is like FIDM students' classrooms and laboratories. There are the latest indicators of public life, as well as contemporary art exhibitions, museums, top design centers and film companies.

2. Orange County Campus.

FIDM's new campus FIDM 2002 is located next to the famous Costa Mesa South Coast Plaza sales center. Orange County is the third most populous county in California, where several large sportswear manufacturers and distributors (such as Quiksilver, Hurley, Oakley and Billabong) are headquartered. There are also many art centers, concert halls and other cultural facilities near the FIDM Orange County campus, and it is close to Laguna Beach, within a few minutes' walk.

3. San Francisco campus.

FIDM University San Francisco is located in the most prosperous business district in San Francisco. Looking at Union Square from FIDM's window, you can see the huge Messi sign. San Francisco is one of the international metropolises in Northern California, attracting countless tourists every year, and many popular clothing brands are headquartered here. Various large-scale design centers, museums and art exhibition halls are also here. Students can use these rich resources to stimulate their design inspiration and creative potential.

San Diego campus

FIDM is located in the center of San Diego, which combines the visual and sensory experience of historical buildings and modern buildings in San Diego. San Diego is close to the Mexican border, and more and more global clothing manufacturers set up bases here, so San Diego can be called a tourist town and a business center.

The Teaching Idea of American Fashion Design Business School (FIDM)

FIDM, an American fashion design business school, adopts small class teaching, which not only devotes itself to teaching students advanced theoretical skills, but also pays more attention to stimulating students' creative potential through diversified teaching methods and endowing students with sustainable career development ability. Tonian Hohberg, chairman of FIDM, once pointed out, "Our school is different from other places. We provide education for the real world, combine education with industry perfectly, and interweave growth and learning in our career. "

Many FIDM teachers or guest consultants come from famous fashion companies in the United States and even the world, such as Juicy Couture, Guess, Disney, Levis, BCBG, Vera Bradley and so on. Many teachers are winners of various fashion awards, and some teachers have participated in the production of many Hollywood blockbusters or designed clothes for celebrities from all walks of life. Based on rich industry experience, they will not only teach students advanced design theory, but also be good at guiding students to cultivate their own unique fashion sense and design point of view, and even establish and operate their own fashion brands.

In addition, FIDM also provides a variety of student activities, such as organizing study tours to lead students to visit fashion capitals around the world, such as new york, Paris, Milan, Tokyo and Hong Kong, to help students broaden their global fashion horizons. FIDM students will also have the opportunity to hold their own fashion design exhibitions and accumulate practical experience in their student days.

In terms of teaching facilities, FIDM of Fashion Design Business School also provides excellent conditions for students. 1975, FIDM established its own resource research center. As the largest and most professional fashion database in the western United States, the center has more than 65,438+00,000 books on fashion design, production and sales, and more than 65,438+060 international journals, trade publications, newspaper clippings, fashion trend reports, visual design data sets, and 65,438+09 and 20th century fashion magazines. FIDM also has its own museum and gallery, with a collection of more than 65,438+05,000 pieces, which shows the changes of world fashion history in the past 200 years, and the works of many top designers in the world are among them, such as Yves Saint Laurent, Dior, Lacroix and so on.

Professional Setting of American Fashion Design Business School (FIDM)

At present, FIDM has about 8,000 registered students and more than 500 professional teachers. The college offers associate degree courses (including art associate degree courses and art professional design courses), bachelor degree courses and advanced research courses.

1. Professional direction of associate degree courses:

● Clothing industry management.

● American industry management and marketing (American industry marketing &; Marketing)

● Digital media.

● Fashion design.

● Fashion knitwear design

● Graphic design.

● Interior design.

● Jewelry design.

● Commodity marketing.

● Commodity product development.

● Textile design.

● Visual communication (visual communication)

2, professional training project direction:

● Entertainment set design and decoration (Entertainment set design &; Decoration)

● Fashion design.

Low film and television costume design (film &; Television costume design)

● Footwear design.

● Interior design major.

● International manufacturing and product development (International manufacturing &; Product development)

● Stage costume design.

For those students who have completed their associate degree in FIDM, they can continue their bachelor degree courses in their junior and senior years, and their major is business management.

Career Prospects of American Fashion Design Business School (FIDM)

FIDM of American Fashion Design and Business School attaches great importance to cultivating students' practical ability. During their stay at school, students will have the opportunity to practice in many famous fashion companies in the industry, such as Smashbox, Guess, NBC Universal, Gucci, Saks Fifth Avenue, MTV, Vogue, Television Art Institute &; Sciences, Anthropologie, Armani, Bebe, Jimmy Choo, Bebe max azria, Burberry, Kelly Wearstler, Lisa Kline Stores, Stila, John F. Kennedy Center for the Performing Arts, Doguya, Kelly Wearstler, Diane Levin, Poleci, etc.

FIDM, an American fashion design business school, also has a special career service center to help students solve various problems in the job search process, such as making job resumes and training job interviews. FIDM also organizes large-scale campus recruitment and online alumni exchange activities every year to help fresh graduates strive for more employment opportunities. In addition, because FIDM has accumulated a good reputation in the fashion industry, it has a good cooperative relationship with many top fashion brands in the world, such as:

Disney Store North America

Pacific sun suit

Mattel company.

American Film Academy (AFI)

Fender guitar

Murad

Bisu Bisu

Cadillac

Staples Center

Cotton company.

Li, herdsman & Parsons

Length a. king

Vespa, Edge & Fender Guitar

Quanhuan consulting group

New york Barney department store

Burberry raincoat

Ed hardy

Bonchic bonsgens (France)

Zara

Old navy

Lionsgate

guess

Project Runway

These abundant opportunities and resources have contributed to the extremely high employment rate of FIDM graduates, such as Ralph Lauren, BCBG, Volcom, Guess, Juicy Couture, Bebe and H&'s famous fashion brands such as M, Forever2 1 all like to hire FIDM students. Many students become hot designers in Hollywood after graduation, designing red carpet dresses for many Hollywood first-line actresses (such as Drew Barrymore, katie holmes, Angelina Jolie, Scarlett Johansson, christina aguilera, salma hayek, Jessica Alba, René E Zellweger and Charlize Theron). ), let their design inspiration shine!

Famous alumni of American Fashion Design Business School (FIDM)

Lubov Azria- Fashion Designer, Chief Creative Director of BCBGMAXAZRIAGROUP

Gessica Brooke- Fashion Accessories Designer

Lauren conrad-Fashion Designer, Writer and TV Celebrity

Kira Davis-novelist

Surily Goel- a fashion designer who designs clothes for Bollywood, India.

Sassa Jimenez- Philippine fashion designer

Karen Kane-Karen Kane and 15-20 fashion designers

Lisa Christine-Art Photographer

Monique lhuillier-fashion designer, red carpet expert.

Esteban Ramos-fashion designer, red carpet expert

Quéven Hall-Fashion Designer, Red Carpet Expert

Leanne Marshall-fashion designer, winner of Runway5 project.

Santino Rice, a fashion designer and finalist of Runway2 project.

Pamela Skast-Levy-Co-founder of Juice Futures.

Yotam Solomon- a new fashion design star, cooperates with victoria beckham in LG fashion advertising.

Nick ver reos- fashion designer, Project Runway2 player, NIKOLAKI brand designer.

It is worth mentioning that FIDM has also trained many outstanding international students, including the famous Liu Xiaowan. Liu Xiaowan, from Beijing, is studying fashion design and film and television fashion design in FIDM. After graduation, Liu Xiaowan successfully got the opportunity to design movie costume props for Hollywood directors, including many big budget movies, such as Avatar and Alice in Wonderland.