The style of jewelry is the main reason, because in our country, this kind of gold jewelry is more exquisite. Because gold is still a relatively expensive thing for most ordinary people, even for relatively wealthy people, everyone still likes to hope that this kind of jewelry can be made more exquisite, that is, in sculpture, model and style design, it can be more in line with our traditional concept and look taller. But Dubai people are just the opposite. They are not so real about this kind of gold jewelry, because for them, they naturally want bigger gold jewelry when they are not short of money, so their gold jewelry is relatively compared and then the style is rough, because they are not particularly pursuing this kind of thing.
Moreover, although the gold in Dubai is a little cheaper than that in China, it is not as terrible as the so-called cabbage price, which is about 20%~30% lower than that in China. But for most people, the price is still relatively high, and because of their habits or local customs, their gold ornaments are often very heavy, so a gold chain is very expensive. Although the price is about 20% lower, it is too heavy to hold, so most people will not buy it easily, so the sales volume is not good.
Although economic globalization is gradually assimilating countries, the aesthetic differences in this traditional culture will not be changed for a while. Therefore, this foreign sales method may not be suitable for our country. If our domestic enterprises want to really go out, they should also adapt to foreign sales methods. Only when in Rome, do as the Romans do, can we really adapt to local development.