Highlight 1: brand change' ‘z * u；; f！ F8 B.
The reporter learned that in order to celebrate the 9th anniversary, Ocean Department Store made a major adjustment from the first floor to the fifth floor. On the basis of streamlining the original brands, many well-known brands were introduced. For example, the restaurant on the first floor introduced famous brands such as Xiangjiang Mei, Haagen-Dazs and Starbucks. World-renowned cosmetics such as Barbie Brown, Givenchy and make for ever were introduced into the cosmetics on the first floor, and the number of jewelry was upgraded from 4 pieces to 17 pieces. Jewelry brands such as FOLLIFOLLIE, Psychic Diamond, Liu Fu and NUOVA will be unveiled during the celebration. Women's shoes on the second floor will also be upgraded from the original 33 pairs to 47 pairs, and high-end women's shoes brands such AS AS and Laiersidan will be introduced; Muji, 5+, CKjeans, tommyjeans, Mango, etc. Was introduced to the third floor; The men's shoe and men's bag area on the fifth floor has also taken on a new look, with the introduction of men's shoe brands such as Belle, Hu's and Farang Lushi, and the brand lineup and atmosphere are even stronger. The brand of men's bags is also more exquisite, and some brands with poor sales have been eliminated, and Samsonite men's bags have been launched, which has improved the overall grade of men's bags. Not only that, the layout of men's shoes and men's bags is more reasonable and exquisite. Shopping malls pull men's shoes out of the former core area, distinguishing between formal shoes and business casual shoes, which is convenient for customers to choose. 5n:~ & amp； J# U4 U“？” K5 ^
Highlight 2: definitely don't send coupons.
The highlight of this activity is not only the adjustment of commodities, but also a qualitative change in the way of activities. Cancel the way of sending coupons in full in the past and adopt the way of cash inflation. For example, if 100 yuan in cash is used in 200 yuan or 300 yuan, the inflation ratio of each counter is different, or it is directly discounted, and the discount must be below 50%. The relevant person in charge of the planning department of Ocean Department Store said: "Nanjing people were curious about sending coupons from the beginning to their later love and impatience, so this anniversary celebration of Ocean Department Store abandoned this traditional promotion method and adopted cash expansion or direct discount to make consumers shop simply and conveniently, save time and worry, and clearly understand consumption."
Need to remind everyone that165438+1October 4-7 has the strongest promotion.
Highlight 3: 1.5 discount seconds kill
Seconds Kill, a new term from the Internet, has made many legendary stories. However, for the department store industry, spike is indeed a new thing. In this 9th anniversary celebration, Ocean Department Store became the first "crab eater" and adopted colorful spike activities. 9 | 1 E4 k3 q3 e" s3 d
It is understood that during the period from 1 1.4 to 7, Dayang Department Store will take out several brands to kill seconds every day, and the products are all popular in the season. Daily limited time, spike price discount is about 1.5 fold. For example, the original price of winter clothes is one or two thousand, and the spike price may be around one or two hundred. If there is any fancy coat, the original price is more than 2000 yuan, so be sure to pay attention to the spike. Once the spike is successful, it can save you a lot of meters! Please pay attention to Ocean Department Store for the specific spike time.
The anniversary of Ocean Department Store is the most important agenda of the group in a year. The activities, performances, passenger flow and commodities in this schedule broke out in an all-round way, which brought a shocking new feeling of fashion shopping to the majority of Nanjing citizens. 20 10 Nanjing Dayang department store was upgraded in an all-round way, which provided a brand-new activity platform for the anniversary celebration.
Theme of the event: the ninth anniversary of Ocean Department Store (11/4-11/28)
Hot activities in the first four days: 99 yuan buys 2 10 yuan cash (11/4-1/7).
There are also one million gifts and five gifts, with the full support of Bank of China, Bank of Jiangsu and Industrial Bank.
Activity Description: Brand-new activity playing method, each commodity with a value of 2 10 yuan only needs 99 yuan cash. It is more time-saving, economical and convenient than sending coupons. Save the trouble of using coupons and only buy what you want.
Special note: activity explosions, rich products, fashionable. 100,000 pairs of new women's shoes and millions of commodities meet the shopping needs of fashionable citizens.
Annual redemption: from now until 1 1/3.
Activity content: 1000 cash exchange 1050 anniversary gift certificate, one-time exchange of 2 and 50 yuan food card.
Activity Description: This coupon can be used for international first-line cosmetics and popular products (except special products), and can also participate in the anniversary activities of shopping malls. Equivalent to discount, strength is the most favorable activity in Nanjing market at the same time.
Example of activity: 1. Dior anniversary activities from 680 to 100. If you buy 680 Dior products, you only need to pay the 580 yuan anniversary gift certificate, which is equivalent to 20% discount.
2. Belle women's shoes 2 10 99, women's shoes worth 420 only need to pay 198 yuan anniversary gift certificate, which is equivalent to 4.3 fold.
VIP exclusive purchase activity for anniversary:11/316: 00-20: 00.
In order to repay the support of VIP customers in the past year, 1 1/3 launched a VIP shopping activity in the afternoon. Avoid the hustle and bustle of the first four days and enjoy the VIP annual tour. Unlimited glory, enjoy the exclusive VIP purchase activity of Ocean Anniversary. Admission with VIP card is limited to 2 people per card.
Second take-off upgrade:
In order to successfully hold this anniversary, Dayang made a comprehensive adjustment in August-65438+10.
1F new cosmetic cabinets, such as givenchy, makeupforever, Barbie Brown, etc. Newly renovated Clarins, Lancome, biotherm, Lan Zhi, Australian Water, etc. 42 cosmetic brands debut
The number of 1F gold jewelry brands has been expanded from 4 to 17, and brands such as Tongling Cuizuan, Liu Fu, NUOVA and Diamond Family have been newly introduced.
2F Exquisite women's shoes area hAS been expanded from 33 to 47, and as, Lairstan, Rebecca and whatfor contour shoes have been added.
Clothing introduced 5+, CKjeans, tommyjeans, mango, etc.
3/4F Xinkai Muji Comprehensive Life House
Exquisite food world has newly opened, Haagen-Dazs, Starbucks and Xiangjiang Beauty have newly settled in, and Zhenguo of Taiwan Province invites you to taste Bao Dao cuisine. There is also a food card plus code activity, charging 500 to get 50, and don't act quickly.