For some well-known local developers in Huizhou, their biggest competitive advantage is to rely on government relations to get land, hold a lot of cheap land in their hands, and accurately grasp the orientation of local citizens to buy houses; For foreign brand developers, their biggest competitive advantage focuses on their advanced development concepts and brand advantages. Judging from the regional distribution of foreign brand developers, they are generally concentrated in Jiangbei District of Huicheng, South Bank of Huicheng River, Huiyang Danshui and Daya Bay. On the one hand, these areas represent the future development direction of Huizhou, on the other hand, only these areas have large areas of land for development. Local well-known developers and foreign brand developers have their own advantages and disadvantages. For a long time, Huizhou real estate market will present the stage of "competing on the same stage and letting a hundred flowers blossom" between local strength development enterprises and foreign brand developers. However, in the long run, without brand development and marketing, it will be difficult to continue to base itself on Huizhou real estate market.
Developed projects, scale of developed projects, land reserve and others.
Foreign developer
Hesheng Dijingwan 200,000 International New City 1 10,000 mu
Olympic Garden 600,000 ㎡ The Olympic Garden covers an area of 900 mu.
Star Seg Oriental Venice 240,000 square meters
Shekou Zhong Jian Peninsula 1No. 1 10,000 M2
CITIC Shenzhen Tangquan Tourism Resort 1.7KM2 Jinshan Lake, Wentouling 1m2 land.
Financial Street Huidong Xunliao Coastal Tourist Resort covers an area of 6,000 mu.
East Cluster Daya Bay Xiangshui Holiday Villa 62 hectares
Peng Ji Huizhou Forest Farm Exit 4 1 10,000 m2.
Shenzhen Baoan took three plots of land in Huizhou
Shenzhen Overseas Chinese Town 5000 mu Bailu Lake Resort
4000 mu of Lian Mian Hall, Ye Zhen, Shenzhen
Vanke Dalajia Island is 370,000m2.
Local developer
Campal
Jinbao Riverside Garden 65438+200,000m2
Jinbao Creative Home Furnishing 1.6 million M2
Jinbao xingye home
Jinbao mountain villa
Jinbao century plaza
Residential and commercial real estate "walk on two legs"; We are working hard to join the development and construction of Huiyang and Daya Bay; At the same time, expand the tourism real estate project.
Longsheng
Donghu Garden is 600,000 square meters.
Longsheng commercial plaza
East Lake Garden, which was built in the eighth phase, is the largest residential area in Huizhou, and has a good social reputation and land development reserve in Huidong.
treasures
Guang 'an Garden is 63,000m2.
Jinyu comprehensive building 1.3 million square meters
Jinyu building is 46,000 square meters.
Jinyu apartment is 36,000m2.
Today? Bishuiwan 400,000 square meters
With a history of 15 years, it is a comprehensive and diversified real estate development enterprise integrating real estate development, catering service, interior decoration, power installation and high-tech product development.
For the development level and marketing level of Huizhou real estate market, 2004 is a "watershed". Prior to this, due to the lack of foreign ideas, Huizhou real estate development and marketing was at a relatively low level. However, with the entry of a large number of well-known foreign developers and intermediaries in 2004, the development level and marketing level of Huizhou real estate market have made a qualitative leap.
The characteristics of Huizhou brand real estate are as follows: 1. Product innovation has begun to lead the market: for example, the large terrace given by Hesheng Dijing Bay, the columnless round living room of Liri Lily Home, the elegant courtyard imitating the villa in Shenzhen Vanke City Garden, and the mezzanine design of the Dutch water town have all been warmly sought after by customers; Second, the concept of diversified development is gradually integrated into Huizhou property market: logistics real estate, such as Kanazawa International Logistics Park, not only integrates Huizhou logistics market, but also provides a new development outlet for commercial real estate; Educational real estate, such as Dongjiang University, introduced Huizhou No.1 Middle School, a national key middle school, into the project. According to the principle of "the company invests in running a school, and the school runs a school independently", both parties win. Sports real estate, such as Peninsula 1, is equipped with a cultural and sports park of nearly 1 10,000 square meters, providing a platform for home buyers to keep fit, culture and entertainment; Egret Lake Resort in tourism real estate, such as OCT; This shows that the development of Huizhou's real estate industry is diversified due to the influence of some advanced planning and design concepts and market demand; Third, the scale and intensive degree of project development have increased rapidly. A large number of large-scale development projects began to emerge, such as Peninsula No.1, which covers an area of10.9 million M2, Olympic Garden, Hesheng International New City, which covers an area of 600,000 M2, and the 5,000-mu Bailu Lake project in OCT.
The entry of brand real estate companies, while improving Huizhou's living standards, has also brought pressure to the digestion of Huizhou's real estate market, especially the introduction of some super-large markets, which will easily lead to vacant buildings and bubbles in the case of limited market demand. Therefore, the development of brand real estate must combine the actual demand of Huizhou market and strive to maximize the product value.