1. rarity: gold is a rare metal with relatively small output, so it has high precious value.

2. Stored value: Compared with other investment tools, gold has stronger stored value and will not depreciate easily under inflation.

3. Liquidity: As a trading medium, gold has high liquidity and can be traded all over the world.

4. Carving: Gold can be carved into various patterns, used as jewelry and other accessories, and can also be used to make works of art..

Advantages and benefits of gold:

1. Preservation and appreciation: Gold can be preserved as an asset, which has higher appreciation potential than other investment methods.

2. Safe haven protection: In various financial crises, gold has always been regarded as a safe haven asset, which has the functions of stability and protection.

3. Emerging markets: In the development of emerging market economy, the demand for gold is increasing gradually.

4. Diversification of investment: Gold can be used as a part of the investment portfolio and matched with other investment targets to build a diversified investment portfolio.

5. Steady growth: Under the background of global economic development, the demand for gold keeps steady growth and has high growth potential.