China, the first luxury brand that blended eastern and western cultures, shocked the fashion world with its elegant and graceful style. Shanghai Beach was founded by Hong Kong resident Deng Yongqiang in 1994. He opened his own small boutique.
However, Shanghai Beach has not only opened flagship stores in Shanghai and Hongkong, but also opened a flagship store in new york, USA.
The reason why Shanghai Beach has become China's most successful and popular luxury brand in the world lies not only in its superior quality, but also in this city which combines new foreign culture and old China culture. The unique Shanghai culture makes it more and more attractive.
2. Ou Shili This is a very "romantic" China women's fashion brand, belonging to the European style.
Exquisite craftsmanship and rich decorative products. Attracted a large number of fashionable ladies and became the leader of women's wear in China, and its success was attributed to China's excellent marketing strategy.
First of all, the company's target group is accurate and its design style is clear;
Second, the business model has promoted the sales growth of stores. For example, the unified supply channel-oriented headquarters can maximize profits and reduce unnecessary expenses;
Third, different sales channels and marketing channels, such as selling Taobao products, have also increased market share and brand awareness.
3. Metersbonwe Bang Wei Bang Wei Metersbonwe Bang Wei Bang Wei is an China leisure clothing brand, mainly targeting teenagers and young people in their twenties. It is the largest leisure clothing brand in China.
However, when marketing experts suspected that the brand would fail in China's dense market, it expanded its own market through cooperation with overseas film industry.
Metersbonwe Bang Wei Bang Wei
No.6 1, 20 17 China's most valuable brand rankings, these are unusual aspects of brand strategy.
First of all, this brand brings vitality to young fashionistas; Secondly, with the continuous improvement of people's quality of life in China, Metersbonwe Bang Wei Bang Wei meets people's demand for leisure lifestyle;
Third, the influence of the spokesperson-because Jay Chou became the spokesperson of the brand, the company gained more clothing market share, the inventory turnover rate increased, and the young and fashionable advertisements had great influence.
4. Bosideng This is another good example of China brand going global. Bosideng opened its first overseas branch in London on 20/0/2. This brand focuses on the high standard production of clothes and fabrics, and is very famous in China.
According to Forbes data, Bosideng's European market expansion has limited customers, mainly overseas students or tourists from London or China.
If the company does not intend to improve its marketing strategy, this situation will be very difficult for the company in the long run.
However, the CEO of Bosideng announced the future marketing strategy: launching British e-commerce and selling it at the counters of high-end department stores.
5. Seven wolves have been in China for 20 17 years, and seven wolves are the most successful fashion brands for men. In the first half year of 20 13, the sales of seven wolves reached 256 million yuan.
Seven wolves group constantly updates its marketing strategy, so that it can conform to the market trend.
Now, the company defines marketing strategy as multi-dimensional and multi-level brand strategy. Customers in any region can find that Seven Wolves is one of the best brands and suits their ideal lifestyle. Recently, the seven wolves not only sell men's wear series, but also women's wear series and children's series.
6. Underwear brands in China from ancient times to the present are positioned as women with elegant and intellectual taste. The company's concept of "I hope all women are healthier and more beautiful" has won the hearts of women in China and the trust of society.
Ancient and modern marketing strategies make them ahead of other underwear brands. At present, it has expanded its market overseas, such as French, Italian, Spanish and Japanese. It has become one of the well-known brands in China, and every fashionable woman can afford it.
7.Iger Iger is a German fashion brand, founded in 19 16. The brand entered the China market on 199 1. At present, it has more than 3,000 sales outlets and13,000 employees in Chinese mainland.
The three main brands of Iger Group in China are Iger Paris, Iger Weekend and ES. Iger in Paris embodies the fashionable modern urban style of Paris, while Iger weekend embodies the romantic dream style based on modern tailoring, color and material.
ES is a campus style, which embodies the essence of popular culture.
8. Taiping Bird "Taiping Bird" brand was founded in 1995. At present, Taiping Bird Group mainly focuses on clothing design and marketing, brand development and overseas investment. By the end of 20 14, the total assets of the group reached 3.53 billion yuan.
Since 1996, the company has been one of the top 100 enterprises in the clothing industry, with a bumper harvest of sales and profits. Since 2000, the Group has been successively rated as "Top 100 Enterprises in Ningbo", "Top 0 Private Enterprises in Zhejiang 100" and "Top 500 Private Enterprises in China".
The brand has also been awarded "China Famous Trademark" and "China Famous Trademark". In 2008, the company's operating income reached 654.38+0.8 billion yuan, making it one of the top ten garment enterprises in China.
9. Since MJ Style 2065438+03, Jane Shang is one of the fast-growing fashion brands in China and the only brand in China that can compete with HM and ZARA.
This brand can be recognized and remembered by consumers because it is a luxury brand with high quality and reasonable price.
Besides low cost, Jianshang brand, as a local brand in China, has other competitive advantages and more opportunities to enter.
The second echelon city, but if the brand wants to go further, it must find its own position in the market.
We all know that China people prefer western brands to local brands, especially young fashionistas.
10. Goldilocks is a fashion brand in Taiwan Province province, which was founded in 1977, focusing on the design, manufacture and retail of ready-made clothes, leather goods, shoes, watches, jewelry, accessories, glasses, cosmetics and household items.
Brother company has more than 5000 employees and 2000 stores in China. In 2065,438+04, Brother was rated as the most popular female brand in China. In 2065,438+065,438+0, Brother started to develop online business. At present, 30% of orders come from its e-commerce platform.
Now, my brother is planning to launch his own fashion application to provide better service.
China Top Ten Women's Brands/Top Ten Women's Brands 1 Brothers' Women's Brands 2only Women's Brands 3 Iger Women's Brands 4 Gloria Women's Brands 5 Taiping Bird Women's Brands 6Womre Women's Brands 7 Hopeshow8 Taihe Women's Brands 9 Sherry Women's Brands 10 Qianbaihui Women's Brands 1GabrielleChanel 2 Christian Dior 3 Givenchy. Givenchy 4 Yves Saint Laurent 5 Valentino 6 Versace Versace 7 Giorgio Armani Giorgio Armani 8Womre Zuomi 9 Kenzō Takada 10CalvinKlein Calvin Klein 1 Donna Karan Donna Karen 12FLRS Farhan Poems.
40-year-old women's clothing brand ranks in the top ten.
I. Bosideng
Bosideng originated in Jiangsu and established Bosideng International Holdings Limited on 1994. Bosideng is a company specializing in down jackets. Therefore, Bosideng's middle-aged and elderly women's dresses are mainly down jackets.
With the development of the company for many years, Bosideng has gradually obtained the certification qualification of various quality systems, and Bosideng's clothes have gradually been recognized by consumers.
Two. Milan
Milan was founded in 1995 and has been focusing on high-end clothing for many years. Is an enterprise integrating R&D, production and sales.
At present, Milan has the most advanced technology in modern society. It is worth mentioning that Milan is a clothing brand with high cost performance. The clothes produced are made of high-quality raw materials, and Milan products are very popular at home and abroad.
3. Xiang Yan
Xiang Yan Company was founded on 20 13, which is a very mature brand in the clothing industry. Since its establishment, the company has been paying attention to the development of its own enterprises, actively introducing modern equipment, improving production technology and actively innovating in design and production. Most middle-aged and elderly women's dresses in Xiang Yan are fashionable and simple in design. The biggest feature is that the fabrics are good and feel very good.
4. Fat lady
Fat lady is a fully integrated women's clothing brand, and the design and production are all done by herself. Since the establishment of 1996, it has always been based on quality.
The first principle is to strictly control the production process of products. Fat lady's middle-aged and elderly clothes mainly focus on the characteristics of excellent quality and comfortable wearing.
Verb (abbreviation of verb) is in Zhao Lin.
Jade is a famous clothing brand. Founded in 1996, the company has been developing towards diversified enterprises, and the products operated by the company have gradually broadened and become more and more abundant.
The company attaches great importance to the production technology of clothing and has always adhered to the principle of quality first.
Yu's middle-aged and old-aged clothes are rich in colors, and he is also very particular about the handling of clothing details.
The intransitive verb Tao Yumei
Tao is a company dealing in clothing, shoes and hats. Established in 1996. After years of development, it has occupied a place in the clothing market. Since its establishment, it has passed ISO900 1. In its designed products, it pays great attention to the technological level in the production process and strictly requires the production department to ensure exquisite quality.
Tao's clothing industry has been recognized by many people for its excellent quality.
Seven. Yang Jiji
The brand Yang Jiji can be said to be the younger generation in middle-aged and elderly clothing.
Established on 20 1 1.
But although young, the clothes it produces are very popular.
This can not be separated from Yang Jiji's vigorous development of product innovation, while ensuring product diversity, focusing on the operation of mother equipment.
Yang Jiji strictly controls every piece of clothing he produces, so it sells well in the market.
Eight. Hengyuanxiang
Hengyuanxiang is a very influential brand in the market. Since the establishment of 1927, we have constantly updated the company's product categories and actively innovated the production technology, which has made Hengyuanxiang prosperous for so many years. Hengyuanxiang's middle-aged and old-aged clothes have strict requirements on clothes, so as to ensure high quality and produce the best clothes for customers.
Nine. Dikina
Diquina is a diversified enterprise in the clothing market. Since its establishment in 2008, Diquina has constantly innovated and improved her products, and insisted on choosing the best raw materials in the selection of clothing materials. It is precisely because of Diquina's strict requirements on quality that Diquina's middle-aged and elderly women's wear has been recognized by a large number of consumers in terms of quality and fashion design.
Sunflower flower
Kwai K.FLOWER is a clothing enterprise focusing on middle-aged and elderly casual women's wear. Since 2003, it has become a large-scale enterprise with one-stop production and sales.
Today's sunflower K.FLOWER is constantly bringing forth the old and bringing forth the new, which makes there are many styles of women's wear for the elderly, which is also the foundation for sunflower K.FLOWER to gain a firm foothold in the market.