Customers are usually willing to go to a place with two or more stores to choose and compare prices. If there are three stores in a city competing to sell the same goods, then the two stores gathered together have an advantage over another store in the distance.
In addition, when a variety of store types coexist harmoniously around the store website and form a related store group, it will often have a positive impact on the operation. For example, if shops dealing in complementary goods are adjacent to each other, they can expand sales while facilitating customers. Therefore, there is both competition and cooperation between centralized stores, and jewelry stores are very good at weighing and grasping this relationship.
Beginner's guide to jewelry positioning
1, location of trinkets
Location suggestion: Small ornaments are generally distributed in ordinary communities and small streets with low rent and small area because of their small scale and low status requirements.
Merchant's suggestion: Small ornaments are aimed at consumers with average economic strength, even some customers who have just entered the jewelry service. In addition to the customer groups near the store, jewelry can also use the Internet to realize online booking and group purchase discounts, which will radiate the scope of customer groups to a greater extent.
2, the placement of ordinary jewelry
Location suggestion: Ordinary jewelry includes family jewelry, jewelry studio, duplex jewelry, community jewelry, etc. Most of them are located in residential areas or beside busy streets. The store rent in these lots is suitable, and the nearby consumer groups have certain spending power, which is more in line with the business development of ordinary jewelry.
Merchant's suggestion: The scale of ordinary jewelry is moderate, and it should have higher requirements for service quality and professional skills, and pay attention to the customer's experience of jewelry.
3. Location of mid-range jewelry
Mid-range jewelry is aimed at customers with certain consumption power and jewelry care habits, which can be said to be very high-quality customers, and also has certain requirements for the location and decoration environment of jewelry.
Therefore, the location of mid-range jewelry needs to consider its convenient transportation and surrounding environment, such as conspicuous storefronts in shopping malls, four sides of high-end residential areas, high-end business districts and so on.