Tip 1: the alignment principle of typesetting
Case (1) left-right alignment principle
Left alignment and right alignment of the above picture cases are the most common typesetting principles of e-commerce posters, among which left alignment typesetting is the most commonly used, because many times people's browsing habits are from left to right.
There is an invisible line in alignment typesetting, which is parallel to the boundary line of the poster, naturally connecting the copywriting together, giving people the principle of stability, unity and neatness.
Case (2) The principle of centering and centering
Central typesetting is common in some buildings and jewelry posters. This kind of typesetting gives people a very formal, atmospheric and high-end feeling. In the central typesetting of posters, it is often seen that the copy is directly placed on the product to create a sense of hierarchy. Adding a sense of light effect properly will enhance the sense of space of the whole picture.
Tip 2: the principle of comparison
Applying the correct principles in design can make people feel particularly eye-catching and enhance the visual effect of the picture. Like the contrast between reality and reality, the contrast between cold and warm, etc.
How to choose the color of e-commerce poster according to the design material _ background material of e-commerce poster 1. Color attribute of product
Many e-commerce products have their own color attributes, such as clothing products, which attract users with appearance and practicality. Especially the appearance, if clothing products can't bring users a beautiful visual experience, it is difficult to attract users to click to buy.
When designing such products with product appearance as the primary evaluation criterion, we can use its own color positioning to select the main color elements of e-commerce posters. For example, the main color of the product, the style, the main color of the highlight elements and so on.
Second, the material characteristics of the product.
Usually, before designing an e-commerce poster, we will collect some relevant design materials. For example, various photos of products, picture elements related to products, or materials around products. After collecting these materials, you can first select the main performance materials (such as pictures, patterns, etc.). ) what is needed for the design project.
If a photo has been identified as the theme picture of the poster in the material, then when determining the color elements, you can use the eyedropper tool in Photoshop to draw the appropriate color from the selected material as the main design color.
Third, the audience positioning of products.
Every e-commerce product has its own audience, and these audience groups also have different attributes. For example, different age attributes, occupation attributes, preference attributes and so on. The primary purpose of our design of e-commerce posters is also to make products more suitable for users' attributes and win the favor of users.
As the main visual element in e-commerce advertising, color can greatly improve the publicity effect of posters if it can be selected according to the characteristics of the audience. For example, when designing some posters for young audiences, choose bright and bright colors. For the audience who prefer calm style, choose a low-key and steady color system.
About how to choose the color of e-commerce posters according to the design materials, Universal Ivy Bian Xiao is here to share with you. If you have a strong interest in the later stage of film and television, I hope this article can help you If you want to know more about camera skills, post-editing methods and materials, you can click on other articles on this site to learn.
E-commerce poster design tutorial E-commerce poster design tutorial
1. Foreword:
The design of holiday promotion posters needs to be positioned according to holiday colors.
2. Design inspiration:
When you have nothing to do, look at the works of other people's masters, visit Taobao to see the designs of big stores, and collect some pictures to stimulate your own creation.
3. Collect materials:
Find the pictures that match your feelings and filter them.
What's it like?
Color and composition of the picture, materials and materials displayed, inspiration tips.
Making:
①ps new document 1920x600px72dpi.
(2) Build a scene where the sky and clouds are together.
5. The scene is basically set up, and the color feels a little dark. There are many ways to adjust the color. Here, I use a fast, new layer to fill the 282 background and overlay it.
If some buildings are not enough in color, hook them up with lasso tool and adjust ctrlM curve.
6. Make good use of the picture above the source of inspiration, which is also one of the materials. Of course, this is related to pixels. This is suitable for e-commerce posters. Usually collect some beautiful materials. You can take it out when you need it when you draw.
Buckle the paper-cut of balloons, blessing bags and butterflies, and pay attention. Like the line of the balloon, this one doesn't need to be dug out, but it is drawn in pen drawing at the back.
Adjust the display position on the screen again. If it is not enough, we need to cut some pictures to make up for it, and then add dynamic blur and Gaussian blur.
7. Text typesetting Choose good-looking common fonts, pay attention to the gaps between words, the spacing between line spacing, color matching and so on. This will not be explained in detail here.