Zhongjing Jewelry is a subsidiary of Wanfu Jewelry, specializing in e-commerce and B2B third-party platforms, aiming at promoting the trading of jewelry products. The jewelry sold by Zhongjing Jewelry has been certified by the national jewelry appraisal, that is to say, it has been appraised by professional appraisal institutions to ensure the quality and authenticity. Zhongjing Jewelry also promised that in the live broadcast, the goods were proved to be fake, and one fake and ten compensations would be made.