If you do a project from the aspect of gifts, it should be very popular. After all, there are so many meaningful festivals and so many people have birthdays every year.
Engineering analysis
In recent years, the gift industry has attracted much attention and is gradually developing in a diversified direction. With the continuous improvement of the quality of life, gift-giving has gradually evolved into a fashion culture and a necessary commercial means.
The gift industry includes handicrafts, leather goods, clothing, clocks, toys, small household appliances, jewelry and other products, and the collection of these gifts will eventually converge into the gift industry.
This is the sales revenue of China gift industry in the past eight years, and it has been on the rise. It can be seen that the development prospect of the gift industry is limitless.
Project operation
1. Project selection
(1) Gifts from lovers and friends
Like Valentine's Day, couples usually give gifts to each other, and boys are always careful when choosing gifts for their girlfriends, because there have been many news about boyfriends giving gifts and overturning the car.
In fact, Valentine's Day is a more meaningful holiday for couples, and the gifts are more important, so people will pay more attention to it. So, this is where we can start making money.
Look at this, birthday, Valentine's Day, I think this gift is not bad (will it be beaten? ), do you also feel very creative?
Today, I found a gift suitable for my girlfriend in a treasure. These stores all carry signs such as "Girlfriend cried instantly" and "Girls love it", and the monthly sales of these stores are tens of thousands, which shows the popularity of these products.
Although the exchange of gifts between friends is not as special as that between couples, different friends also need to give different types of gifts. I hope to give them different gifts, and I hope my friends will think that they value him very much. Therefore, the choice of gifts is also a more painstaking process.
You can have a look at this gift. It looks like a prank, but don't you think it's also a very creative gift?
Moreover, there are already many shops selling this kind of gift on a treasure. As long as a 5 kg brick is engraved with "May our friendship be as strong as a brick", the value of this brick will appreciate instantly. The key is to buy more people.
Look at this month's sales, just selling bricks, the monthly income is 20735.8 yuan. On second thought, there are hundreds of bricks in my hometown. Can I get rich?
(2) Gifts from elders
Many people think that giving gifts to elders is nothing more than some alcohol and tobacco, but now the elderly pay more attention to the quality of life. This is not only nothing new, but also some trouble.
Just as we wrote before about using the official WeChat account to enter the elderly market, we should plan and select projects according to the characteristics and hobbies of the old people now.
If you like listening to music, you can start with music, like a stereo suitable for the elderly; They like to pray and can give gifts such as pendants, earrings and bracelets. Gifts for elders are generally very different from those for friends and lovers, so you can consider setting up an independent project.
(3) Birthday gifts
Of course, the gifts we mentioned above also include birthday gifts, but I think birthday gifts should be explained separately, because birthdays are very special days for everyone.
I received a birthday present before, which was People's Daily on the day I was born. I was very happy when I received that gift, not only because I was very happy when I received it, but also because this newspaper has special significance and commemorative significance.
A pure newspaper 18 yuan. If you add some exquisite gift boxes and picture books to the newspaper, the value will increase from tens of yuan to hundreds of yuan.
Of course, newspapers can't be expected to be preserved until now. Usually a newspaper 1-2 yuan costs only a few cents. And such a nostalgic newspaper, only need color processing, let its value turn over dozens of times.
However, people are so emotional that they find such newspapers meaningful. 18 yuan is not expensive. So, if you want to make a gift project, you might as well consider such a nostalgic birthday newspaper.
Step 2 drain water
(1) Baidu Drainage
In fact, such projects are also related to poor information. Many people will ask friends around them or search online when they want to give gifts. This is a good time for us to conduct drainage.
I bought a suitable gift for my girlfriend, and the front page was almost full of advertisements. In addition to advertising, Baidu Snapshot and Baidu know that they are basically in the front.
We can drain according to the top websites, so that we can get accurate traffic for a long time and help us develop into customers.
(2) Short video drainage
I wonder if you saw it when you brushed Tik Tok. Valentine's day is coming, what gifts to give your girlfriend, and some videos of girls opening gifts.
Watching this kind of video will make many girls envy, and it will also let many boys learn what gifts to give. In fact, the most important thing for girls to receive gifts is their mind, which doesn't need to be expensive.
Not long ago, Tik Tok's couples' creative photo albums were all the rage, which can explain the popularity of gifts in Tik Tok and Tik Tok's ability to store goods.
Some creative gifts, such as running alarm clock, pine cone stereo, color changing cup and nightlight, are very popular with girls. It is worth noting that it is also necessary to pay attention to verticality when operating gift projects in Tik Tok.
There are also many ways to realize cash through Tik Tok drainage. Friends who have been concerned about the alliance for some time know that we have explained this in great detail.
(3) Weibo drainage.
There are many Taoist priests in Weibo, some of them are especially direct like Mr. Cabbage, and some are mainly planting grass, which is more subtle.
You can look at the following user. She often plants some novel things for everyone in Weibo, such as taking photos with beautiful couples and how to surprise her girlfriend on Tanabata. Her Weibo certification is a well-known fashion blogger, so it is also a vertical field.
If someone trusts her privately, the automatic reply she sets is her own micro-signal. It was found in WeChat search that it was an official WeChat account, and I paid attention to the articles that found that their historical news was full of DIY handmade gifts.
They post some interesting Weibo, and then direct accurate traffic to the official WeChat account. Then it can be realized. Whether it is through traffic owners, selling products or selling official WeChat accounts, it is a common way to realize cash.
Project summary
With the gradual improvement of living standards, the gift industry market in China is also showing a growing trend. And no matter what festival or special day, there is the possibility of giving gifts to each other.
In our daily life, we can also feel that it is very common to give gifts to friends, relatives and elders, but we pay more attention to the choice of gifts. Many things that China people think are taboo will also be reflected in the process of giving gifts.