First, high-grade jewelry.
The so-called high-grade jewelry, mainly customized jewelry, is generally made of large particles and high-quality natural gems, jade or semi-precious stones. Generally, there are simple inlays and luxurious group inlays, but most people like luxurious group inlays, which can better set off elegance and gem brilliance. The design style of this kind of jewelry is mainly elegant and luxurious.
Haute Couture has high requirements on design and workmanship, which are basically limited, or even only one piece, because large-particle, high-quality jewelry is rare.
In China, it is mainly the high-end jewelry customization studio of some designers and the high-end jewelry customization of some jewelry brand companies. Their advantage lies in jewelry design, but the price is higher. Some factories also have specialized high-end jewelry customization services, but in contrast, their advantages lie in technology, price and quality, and their disadvantages lie in poor jewelry design ability. The value of this kind of jewelry is generally 1 10,000 to hundreds of thousands, even hundreds of thousands, millions, tens of millions, and the main consumer group is 30? 60-year-old wealthy woman or man with certain economic strength.
In addition, there are international first-line luxury brands and high-quality jewelry services, and the materials are generally large-grained, rare and high-quality gems. The price naturally makes ordinary consumers stunned, and the service crowd is naturally celebrities of the rich class, or movie stars, or even royal aristocrats.
Second, luxury jewelry.
The so-called luxury jewelry, relative to luxury goods, is a concept created by merchants for marketing.
The main materials of this kind of jewelry are 18K inlaid small colored treasures and jade, or inlaid or non-inlaid large semi-precious stones and broken diamonds with low value. This kind of jewelry highlights the quality life of fashion and texture.
Light luxury jewelry also requires high modeling design and production technology, but it is a standard model for mass production and generally will not be produced in limited quantities. As long as there is demand in the market, it will produce.
This kind of products mainly come from some brands at home and abroad, including conventional jewelry of luxury brands and some independent designer brands. Prices range from thousands to tens of thousands, and the consumers are mainly the middle class or the wealthy class with certain economic strength.
Third, fashion jewelry.
The so-called fashion means the trend, which is to conform to the ever-changing aesthetics of modern people. The so-called fashion jewelry is the fashion jewelry that conforms to the aesthetics of modern people. This kind of jewelry has a wide range of materials, including 18K gold, 925 silver inlaid zircon, crystal, artificial gem and so on. This kind of jewelry highlights the fashion and trend. As for what is a fashion trend, it may be a star, an online celebrity, an idol drama or a red carpet show, which may cause a fashion trend.
Fashion jewelry has certain requirements for jewelry design, trend and production technology. The product theme should be distinct and the shape should be distinctive. For example, in recent idol dramas, several popular 925 silver inlaid jewelry brands at home and abroad, such as asymmetric earrings and tassel earrings, have become everyone's hearts. Generally, the price of such products ranges from several hundred to several thousand, which is suitable for young girls and mature women who pursue fashion and quality life.