1, brand positioning: Jinjiafu Gold has positioned itself in the field of "national ornaments", paying more attention to the practicality and closeness of products, so the price is relatively approachable.
2. Production cost: The production scale of Jinjiafu Gold is relatively small, and the material selection is relatively popular, so the production cost is relatively low and the price is relatively affordable.
3. Marketing strategy: Jinjiafu Gold adopts online and offline marketing strategy, sells through e-commerce platforms and physical stores, and often launches promotional activities such as limited time snapping up and full reduction on e-commerce platforms, which can attract more consumers and increase sales.