MCM (Mode CreationMunich), 1976, was founded in Munich, Germany. It started with the production of high-grade travel leather goods, and it was all the rage in the 1980s with its gorgeous logo. MCM produces more than 500 kinds of products, including jewelry, watches, perfumes, clothing, bags and small leather goods.
In 2005, it was acquired by Korean businesswoman Jin Chengzhu. MCM first aimed at the Asian market, and fixed in the prime locations of first-tier cities, especially South Korea and China, and established a network of 300 stores in 35 countries. MCM has inherited its consistent style, fashion style and tradition of excellent quality, and has become one of the world-famous luxury brands.
Prices range from 4000- 15000, mainly backpacks. Especially after South Korea's acquisition, MCM began to go from red to purple, capturing Obamas and even becoming a money bump on the street, and girls were crazy about it. They have a high-end product line, but they also have a global parity product line. Just like MCM's unique number yellow bronze medal on each product, this may also vaguely show its determination to enter the ranks of luxury goods!
Brand positioning: MCM cutting-edge designers are aimed at professional men and women around the world, mainly young fashion people. Sung-joo Kim said: "Today's young people in Asia are a new generation of consumers. They have different needs and new luxury concepts. This is the starting point of MCM. "
Brand style: Since it was acquired by Korea Group, it has gradually changed into Korean fashion style, and its products are more modern, young and sporty. The advantage of MCM is that its products integrate European traditions and cater to the needs and tastes of Asia.