Welfare small file:
Chinese name: Bei
Country: USA
Date of establishment: 1976
Product category: cosmetics, skin care products
Star products:
Benefiting from Dr. Feelgood, nicknamed "Pig Ointment", the official full name is "Rose Base Cream"
Yi dandelion (dandelion powder)
Benefit was founded in 1976 by a pair of American twin sisters, formerly known as FACE PLACE. At first, there were some famous products, such as benetint, Lipplum and ooh la lift.
Introduction:
Benefit, a brand growing and rising in America, is now an international brand. Benefit was founded by a pair of twin sisters, creating this beautiful kingdom!
Sisters believe that makeup should be a fun thing, just like wearing clothes, which can change shape with the mood. Their mission is to provide all kinds of high-quality and beautiful products with the best and latest ideas, so that girls can enjoy the fun of making up and solve all kinds of beautiful problems of women aged 15 to 55.
Benefit was founded by Jane Ford on 1976. She and her twin sister Jean Ford first opened a boutique called "The Face Place" in the San Francisco Bay Area, initially selling some homemade skin care products and cosmetics. Because the products are very creative and of good quality, they changed the name of the store to "Benefit" in the 1990s, and at the same time, their series of stores expanded to as many as five! Because of exquisite products, interesting product names and accurate grasp of fashion pulse, "Yi" began to go international. First of all, they set up a cabinet in the famous "Henri Bendel" boutique on Fifth Avenue, specializing in handmade shoes, jewelry and women's wear, taking an exquisite and elegant route. Next, "Yi" also set up counters in Harrods and Searle Foric, two of the most famous department stores in London, England, which laid an elegant first step. At present, "benefit" global sales 10 countries, with about 600 counters. At the same time, we also cooperated with many virtual channels, such as Internet channels, and achieved good results!
Benefit is attractive and innovative because it is the first brand to propose solutions to skin beauty problems, and at the same time, it is committed to integrating interesting ideas into products, and the strength of products is the decoration series that ordinary people need most. These three factors have made Benefit's professional position and sales success in the cosmetics industry. Fake ~ IT pretend series products are all Benefit's signature goods, which can modify all kinds of defects on the face, such as flaunting the instant change of water into Angelene Julie's lip plump duck lip concentrated base cream; Ooh la lift can lift eye honey upwards, and can immediately put away puffy eye bags and eye lines to beautify the skin around the eyes; Boi-ing flawless concealer can get rid of annoying dark circles in a blink of an eye, so it is no wonder that it is highly praised by professional makeup artists.
Other specialty items, as well as benetint Red Powder Feifei Lip and Cheek Cream, are the main products of this founder and sister flower for more than 20 years, and are also the best-selling champion products of this brand in the world. It can be used on the face and lips to create a shy and lovely face like a rose. Many people who have used it say that it looks like a natural glow after exercise and can show the attractive charm of innocence. And Dr. feelgood Oil can't make your pores invisible cream. It is the second-largest selling fever product in the world. The best thing is that it can repair the problem of large pores. It is very suitable for hot and humid weather in Asia, and oil sisters are indispensable. As for dandelion dandelion honey powder box, it is highly recommended by countless celebrities and makeup artists. It is the most beautiful pink voted by netizens in the United States. It claims that it can instantly refresh a lifeless face, which is very suitable for partial use as blush to create a naturally glowing apple face.
With the joint efforts of twin sisters, Jane Ford University majored in financial marketing and was good at the development of finance, management and international business. Her sister Jean Ford University majored in art, so she was in charge of product creativity, product marketing and so on. The two sisters are a perfect match! "Yi" brings the greatest pleasure to women's makeup and maintenance with innovative ideas and products under their enthusiastic work! The Ford sisters believe that makeup should be an interesting thing, just like wearing clothes, which can change shape with the mood. Their mission is to provide all kinds of high-quality and beautiful products with the best and latest ideas, so that girls can enjoy the fun of making up and solve all kinds of beautiful problems of women aged 15 to 55.
At present, "Benefit" has become a favorite brand of many models and professional makeup artists!
Girls who are not familiar with makeup are afraid to mention makeup, but they want to be radiant and rosy. I believe that the appearance of "interest" is the savior of makeup! The most interesting thing about interest is that it doesn't follow the rules. Founder Jean and Jane will introduce suitable cosmetics for different beauty problems. Therefore, the brand does not have a complete series and the number of products is small. Just rely on a concealer, color liquid or eye cream, plus a few fingers as a tool, any dark circles or small flaws can disappear at once.
Benefit, as a brand of beauty solutions, mainly promotes the concept of "camouflage" and strives to create flawless makeup with the simplest, most direct and most invisible products. In addition, all kinds of creative product names make people happy and interesting while using them. In addition to practicality, the benefits are also won by packaging. Retro carton design and illustration, plus interesting names such as Dr. FeelGood, Smooooch and Benedict. , are mysterious and interesting, practical and design, people can't put it down.
Welfare memorabilia:
1976
Joan and Jane opened a small cosmetics store in San Francisco. Their original plan was to make a living by selling cosmetics for $33 a day.
1977
In order to meet the requirements of a showgirl, I sold the first bottle of "rose dye" ... hmm ... used to dye nipples. A few years later, this product was renamed Rose Rouge Water Benetint. Nowadays, it has become a necessary lip and rouge liquid for celebrities, makeup artists and enthusiasts in major cities around the world.
1980
The second Face Place is on Carney Street in lower San Francisco.
1984
Lipplum, the first lip augmentation product, appeared. Now, in the logistics center in Auckland, 32 lipplumps are produced every minute. That is, every hour, there will be 1 920 more lips that people want to kiss.
1986
Legendary makeup artist Kevin Aucoin called Jean and Jane and asked them to prepare 10 bottle of rose rouge water for him and put it in a private cosmetic box.
1989
The catalogue was born, initially distributed to 5000 valued customers. Now the circulation has exceeded10,000 copies.
1990
Face Place changed its name to Yizhuang. Jean and Jane started to open counters in department stores and wanted to give them a name. They only have 24 hours to think about it ... Jane just got off the plane from Italy and suddenly said, "I hope to find a name that fits Bene (Italian meaning" good ").
199 1
Benefit quickly entered Manhattan and opened its first counter in Henri Bendel Department Store in new york, USA.
1997
Benefit has entered the international market ... as far away as Harrods Department Store in London. When Jean and Jane appeared at the opening ceremony of the counter, the most distinguished Princess Diana suddenly appeared, which was very surprising.
1998
Magical technology enables you to press the "mouse" to get the latest useful information, so benefitcosmetics.com officially appeared.
1999
Benefit was acquired by Moet Hennessy louis vuitton (LVMH), the largest luxury goods group in the world.
200 1
Benefit's first bath and body care series Bathina was launched. Our bath series, Sex&; In the urban drama, "In Good Health" has become the favorite of actors and people behind the scenes.
2002
Benefit received such a big order as never before, which was ordered by a woman who lives in the womb of King Abdullah of the United Arab Emirates. (The total value of the manifest is $65,438+07,000, and the goods include 30 bags of cotton pads and 25 bottles of She Laq magic makeup water. )
2003
The first charity eyebrow trimming counter opened in Union Square of Macy's in San Francisco. Today, Benefit's stores and counters in California trim more than 900 eyebrows every day.
2005
Bad Gal Lash sells an average of 500,000 mascara for bad girls every year, that is, one mascara per minute. Who would have thought there were so many bad girls in the world?
2006
Established the Benefit store in Chicago, Jean and Jane finally fulfilled their 30-year California dream, and then returned to the Midwest where they took root.
2007
Benefit entered Chinese mainland, opened two counters in Shanghai and Beijing, and set a new sales record in Asia on the first day.
2008
Beneficiary has settled in Sephora China and will open new stores in Hangzhou, Shenyang and Chengdu.