You can often see enterprises in bonus hunter. Recently, Chow Tai Fook's bracelet with a price tag of nearly 50,000 yuan only sold for more than 7,000 yuan. Why is this happening? In fact, from the perspective of enterprises, the wrong price will be used to illustrate this problem, but isn't that the problem? Let me talk about my personal thoughts and opinions for your reference and discussion.

First, the online sales price is wrong.

For the problem that the sales price of online stores is marked incorrectly, such a problem is actually very common on the Internet, but the results are different. A bracelet like Chow Tai Fook with a gold price of nearly 50,000 yuan is marked as more than 7,000 yuan. In this case, enterprises generally do not recognize it, because the cost is too high for enterprises. Therefore, when online sales are mislabeled, companies may lose a few dollars as propaganda, but this is the case.

Second, why is the price wrong?

In fact, there are many reasons for the wrong price. Why do you say that? Some enterprises test their products at the beginning of opening a store, put some products in a price at random, and then see the effect, but consumers don't understand such problems. They think that putting it online is the selling price, so they can buy it. When they buy a product and don't deliver it, or tell them that it is a testing product, some consumers will choose a refund, but some consumers choose to protect their rights and must buy this product.

Third, should enterprises pay for their mistakes?

Personally, if this happens, enterprises should pay for their mistakes, because many problems can be avoided in the early stage. However, since the enterprise has this problem, it did not modify the wrong information in the first time and was found and purchased by users, then the enterprise should pay the price for its own behavior. If not, then the enterprise has no credibility.

Problem summary

In fact, it is a common problem to mark the wrong price in online sales, but the problem of marking the wrong price should be to punish the wrong person, rather than telling the consumers who have already bought it that they can't deliver the goods. This is to lure consumers with low prices, so this problem is a double-edged sword. The enterprise says there is a mistake, but will consumers think that this is because the enterprise deliberately lures consumers with low prices? Consumers must deliver the goods when they buy, and I still think this is correct. It can't be said that if the mark is wrong once, the matter will go away. The above are my personal views and ideas for your reference and discussion only.