First of all, in China, people generally love face, thinking that buying foreign brands will have a lot of face, so everyone likes to buy some foreign brands to support themselves. It may be a bit excessive to say that foreign things are highly regarded, but many domestic customers who buy Swarovski do have some psychological factors at work. Many times, people buy not only some jewelry necklaces, but also want to support themselves with these foreign jewelry brands.

To know the brand Swarovski, I think many people dare not say that they know it very well, but the reason why many people buy it is actually to follow the trend. I wonder if my friends have found a strange phenomenon, that is, more and more people pay more attention to sales rather than the product itself when buying things. It is generally believed that many people must buy good things, but many people can't guarantee whether we really understand this thing.

As the origin of Swarovski, the Austrian jewelry of this brand may be nothing in the local area, but in China, the value of Swarovski has increased many times. This may be related to the brand's own publicity and strength, but it does not rule out that consumers in China love foreign jewelry brands and believe in the strength of this brand.

Of course, in addition to the above reasons, I think the reason why Swarovski has such a market in China is related to the fact that domestic jewelry brands do not have the strength to step onto the international stage. Personally, I hope that the jewelry industry in China will develop better and better, and one day it will be world-renowned, instead of everyone buying jewelry of foreign brands.