1990 The slogan "Gold in the Old Temple brings you good luck" vividly expresses the custom of China people to buy gold to preserve the value and suppress evil and seek good luck. Once put into use, it will soon make Old Temple Gold a household name and a resounding brand, and also inject and accumulate a profound brand culture for Old Temple Gold.

In order to make traditional gold jewelry products become the leading role of fashion, Laomiao Gold took the lead in creating new concept jewelry such as "Love True Love" series and "Love the Sun, Moon and Stars" series together with the World Gold Council, International Platinum Association and DTC, which became the new favorite of urban young people. We also invited Quiet, Wang Jie, Liu Xuan and others. As a brand image spokesperson, it seamlessly integrates the personal charm of idols with the characteristics of old temple products, injecting fashionable cultural connotation into the brand of "old temple". In the past two years, the company has also invested heavily in sponsoring high-profile sports and cultural activities such as F 1 International Racing and Dance Forest Conference to interpret jewelry fashion from multiple angles and perspectives, and at the same time, it has made the old temple brand famous internationally with the help of such activities.