Sanya Hairun Jewelry Co., Ltd. (Hairun Pearl for short) is located in Sanya Lizhigou Science and Technology Industrial Park, which was founded in 1997. It integrates pearl scientific research and breeding, pearl jewelry design and processing, pearl biological product development and pearl series product sales, and has a complete pearl industrial chain and commercial operation mode integrating production, learning, research, production, supply and sales. At present, the company has four subsidiaries, namely Hainan Hairun Pearl Science Museum Co., Ltd., Hainan Hairun Pearl Science and Technology Co., Ltd., Sanya Hairun Pearl Science and Technology Industrial Park Co., Ltd. and Sanya Haibao Nanyang Pearl Breeding Co., Ltd., and two research units, namely Hainan Pearl Engineering Technology Research Center and Sanya Holiday Economic Research Institute, as well as a perfect sales network.

2009 China Jewelry and Jade Jewelry Guide

Under the harsh competitive environment of high price and low discount in Hainan Pearl Market, Hairun Pearl has made great efforts to implement the brand strategy in line with international fashion, comprehensively adjust and standardize the price system, get rid of the price war and take the road of brand marketing. In terms of market development, the company has always adhered to the marketing strategy of "based on Hainan and developing steadily to the mainland" and accelerated the pace of opening direct retail stores in the mainland. After several years' efforts, nearly 20 specialty stores and counters have been successfully opened on the island, and good cooperative relations have been established with well-known domestic jewelry brands such as Beijing Caibai, Colorful Yunnan, Beijing Wang Yue Club, Tianxinyang and Golden Supreme. In order to further expand the northern market share, Tianjin Hairun Pearl Branch was established, and the counter of Hairun Pearl Tianjin Quanyechang officially opened.

At present, Hainan province has put forward the strategy of building an international tourist island, and it is necessary to gradually develop the modern service industry with tourism as the leading industry. Hainan's tourism industry has ushered in an unprecedented period of development opportunities. This will greatly promote the transformation of Hairun pearls from tourist commodities to fashion accessories, and further build the strategic goal of being the first luxury brand in China. In 20 10, Hairun pearl will focus on the three major visions of "being a century-old enterprise, being a leading enterprise in China pearl industry and being a world-famous jewelry brand" put forward by Chairman Zhang Shizhong, base on Hainan, actively expand overseas markets, pay close attention to domestic information construction, improve the level and quality of internal management, match internal management with brand operation, marketing model and market expansion, comprehensively enhance the core competitiveness of enterprises, and enable enterprises to stand in the market competition.