How do novices open Taobao shops? First, the name of the store: Many buyers will also use the method of searching the store when searching for treasures. At this time, the name of the store is very important! Therefore, you'd better write the products sold in the store together with the store-related attributes. A catchy and personalized name often plays a great role, and maybe buyers will take your name to the store! Remembering is also an important indicator, so it is much more convenient for guests to find your store again. Second, the bulletin board: the bulletin board is used for advertising from a certain angle! Many customers like to look at the bulletin board first when they come to the store. So don't miss any promotional information! You have to write your own contact information! It would be better if there were counters! In this way, you and buyers can see the daily page views of the store and understand the popularity of the store! But try to be concise, the bulletin board is rolling, and too long notice will make people impatient! Third, the store message: many sellers are here waiting for the buyer to leave a message, which is really a waste! Here, you can also leave your own message, write some preferential information, contact information, and what customers must read! This is also a way of advertising. Of course, when you go shopping, you can also leave a message in the seller's shop, praise her shop and write your own preferential information, and invite her to visit your shop. Isn't this also an advertisement? Just don't be too explicit, or it will be disgusting! Fourth, shop recommendation: Although there can only be six legal recommendations, you must make good use of them! Because the buyer enters your store, the first thing he sees is the goods recommended by the store! This is the first impression given by the store baby! So be sure to take out the most beautiful and affordable baby in the store! For the problem of insufficient recommended space, sellers can also buy baby templates, because there are many recommended spaces on the templates, which is convenient for customers to browse more recommended babies when browsing a single baby! 5. Credit evaluation: This is the place to look at your personal credit status, and many buyers and sellers will look at it every day. There are also many people who use Want Want to advertise in the group! Remember to add the information of your own shop after the information you give to others! Many people will unconsciously come to your shop when they see the attractive comments you left! But remember, don't overdo it, otherwise it will be deleted!
6. Personal space: Many people will forget this place. However, clicking on your avatar from the forum is the first place to enter! Why leave it empty? Quickly write down the store's promotional information and the latest preferential policies. This is also a way of promotion. Seven, shop introduction: this is also a place where many people browse every day! Strangers will come here first if they want you to want it! Write down any store advertisements and preferential information as soon as possible! Can also attract people's attention! Also enhance the buyer's goodwill and trust in your store! Eight, the forum avatar: this is the same as the store logo! It better be dynamic! Many online design shops can help you design! Of course, it would be better if you could design it yourself! The most convenient thing is to use the store logo directly! 9. Product Message: Don't underestimate this place that few people will see! Sometimes buyers will come here to see if there is any relevant information, especially if they intend to leave you a message! You can do some advertising or something, but remember to reply to other people's news seriously! Otherwise, the impression is very bad! X. Friendship Link: Haven't you ever heard that connections are the truth of money? Here can reflect your contacts! Many customers bought Dongdong in other homes, maybe they came to your store through a link! Giving your own store a good name doesn't mean advertising yourself in other people's stores. XI。 Forum signature: This is also important! But whether you can attract others' attention by sending a reply! You can also find someone to help you make a signature map, preferably dynamic! Coupled with attractive preferential information, constantly like Taobao friends to convey the information of your store! What a good advertisement!
Twelve, red envelopes: this is a good thing to increase repeat customers! This is the same reason that shopping malls sell things and send coupons. If the buyer has a red envelope in your store and buys the same goods, your store must be the first choice! The value of red envelopes can be high or low. The probability of customers coming to your store again is directly proportional to the value of red envelopes. How to do it, weigh it yourself! Giving out red envelopes is sometimes troublesome, and customers may not like it, so just subtract 15 from the total, which is tangible and affordable! Thirteen. Window recommendation: Needless to say, online shop owners know this! Just a reminder, you must recommend the products that will be removed from the shelves, so that your baby can rank first in the search position! Then the time when goods are taken off the shelves must be the time when Taobao people have the largest traffic, such as 9: 00 am to 10, 2: 00 pm to 5: 00 pm and 8: 00 pm to 10! 14. Forum: Post more posts, reply more posts, plus a good forum avatar and forum signature. Are you afraid that others won't know you? But don't water it, or it won't work! Be sure to reply seriously. If your reply is exactly what the author needs, are you afraid that she won't stop by your shop? However, it would be better if you happen to be on the 15 floor on the first page when replying, so that everyone who wants to reply can see your information when replying. If your position can be promoted to the elite position, so much the better! With so many people browsing every day, even if one in ten people will visit your store and one in ten people will buy your baby, the transaction volume brought by this advertisement is very large! Fifteen, release time: be sure to choose seven days, so that your baby has more opportunities to rank in front of the search page! In addition, be sure to choose the appropriate time to upload in stages, from 9: 00 am to 1 1 point, from 3: 00 pm to 5: 00 pm, and from 7: 00 pm to1point. According to our experience, there are the most people at this time! Remember to choose the fast shelf, so that when others search for baby, your baby will be at the front! This is the most direct way to find a store, and it is also the key to increase store sales! Sixteen, baby name setting; With effective keywords, the next thing to consider is of course the baby's name! A good baby name can attract buyers to click, which will promote your store invisibly. Why hesitate? Go and give the baby some nice names! At this point, everyone will ask, how to name a baby is a good baby name? Let's introduce the idea of naming the baby's name: (1) The baby's attributes should be clear, and the buyer should know what you are selling! (2) make full use of 30 words, don't leave a word blank, every word should be considered, which is the minimum responsibility of buying a house; (3) Add hot keywords to make the baby easier to be searched. Hot keywords can be seen in the top of Taobao homepage, yellow area and hot search. See if there are any popular keywords that can match your product. If there is, add it quickly. (4) Finally, the name of your store and the brand name of your goods must be written in the baby name. The following are some common baby name combinations: brand+model+product keyword promotion, features, adjectives+product keyword regional features+brand+product keyword store name+brand+model+product keyword brand+credit rating+product keyword, etc ... XVII. Delivery promotion: Don't think that the transaction is over just because the goods are shipped! Because this customer and his relatives and friends are your potential customers! Take your store's business card, leaflets or customized office supplies with store advertisements as gifts, so that when using gifts, guests' friends and colleagues will see them. Isn't it just another invisible advertisement? Personal homepage: MSN space, QQ space, BLGO, etc. Why don't you use these websites that belong to you? Advertise here, but there is no limit! Of course, don't be too utilitarian, because after all, no one is born to like watching advertisements! It must be distinctive and attractive enough. This is the art of advertising! Nineteen. Other forums: Don't just post on Taobao! After all, there are still more sold here than bought! Go to other local forums and university forums, and you will find many potential customers waiting for you to explore!
What's the difference between an enterprise store and a flagship store on Taobao? Which store is more comfortable to buy? First of all, let's talk about the store classification of Taobao and Tmall: Tmall department: flagship store, franchise store Taobao department: Taobao personal C store, and enterprise stores. Generally speaking, flagship stores are definitely more secure than enterprise stores. Because those who can open flagship stores are the general generation or brand owners of related brands. At least you can guarantee that what you bought is genuine. And enterprise stores can be opened as long as they are registered in the industrial and commercial bureau. In fact, most of them are small companies run by individuals. Or self-employed. The qualification requirements are not high. There is no guarantee that you can buy genuine products.
The two are not at the same level and there is no comparability. You know, Tmall flagship store is much higher than the level of enterprise stores, and the gap is very large in terms of entry conditions, store value and external recognition. First, the conditions for entering the Tmall flagship store may not be possible and need to be reviewed. In other words, Taobao has a quota (Tmall store is worth this quota), and you must have this quota to enter; Enterprise stores are qualified and can be settled at any time, with low threshold and simple settlement. Second, the store value flagship store is difficult to settle in and the audit is very strict, so its own value is there. It is common for a flagship store in the market to move hundreds of thousands. The more popular the category, the more valuable it is; As long as an enterprise store has a business license and an enterprise account, it can be settled in, with low cost and short time, so the value of the store is not great. Third, the views of the masses At least for now, the Tmall flagship store is a guarantee of strength. The strength of sellers who can afford the Tmall flagship store is naturally not bad. Everyone goes to Taobao to buy things, and also visits the flagship store. Without him, the brand guarantees and quality guarantees; Due to the simple conditions and low threshold of enterprise stores, the qualifications of the people who have settled in are uneven. One of the respondents said well. Some people use corporate logos to fool the public and deceive small white buyers for profit. This phenomenon is very common, but there are also many good shops.