No, it is a brand. Brand introduction: iGOLD originated from a jewelry brand in fashionable Europe. At the beginning of its establishment, it introduced the most popular 14K gold ornaments in France and Italy at that time, and sold them in China. However, due to the cultural differences in Eurasia, it has not been recognized by domestic consumers. Therefore, Ms. Yanzi, the founder of IGOLD, began to study and analyze the changes of the current trend and development trend. During this period, I went to France, Italy, Japan, South Korea and other developed countries to study and communicate, so I met many fashionistas engaged in jewelry design and trend-oriented.