1. Different brand awareness: Compared with Lao Fengxiang, the winning jewelry has lower awareness and brand premium, so the price is more close to the people.

2. Different marketing strategies: Winning jewelry may adopt the marketing strategy of small profits but quick turnover to attract consumers through lower prices, thus increasing market share. Lao Fengxiang may pay more attention to brand image and maintenance, so the price is higher.

3. Different production costs: Shengshu Jewelry may adopt a more economical and efficient manufacturing method or adopt cheaper raw materials in the production process, thus reducing the production cost, which is reflected in the relatively low price.

4. Economies of scale: As a large-scale listed enterprise, Winsome Jewelry has economies of scale, which can reduce costs in the procurement, production and sales of raw materials, thus providing more competitive prices.

Jewelry purchase method

1, choose jewelry preservation or both preservation and decoration.

Not all jewels can preserve their value. Even if this kind of jewelry can appreciate and preserve its value internationally, it is not necessarily so at home, or it is not easy for you to get rid of it, and the way to turn it into value is different. The length of time reflects the difference in its value.

2. Shop around; Shopping around

Don't trust the store's deception, such as how rare this jade is, the color and texture are completely beautiful, and there can be no fakes. At this time, you should pay attention. There is no gem that can't be processed by hand, and any gem has a fake.

You can't just look at one side of the gem.

Many gems are particularly beautiful in color, but their texture and clarity are not very good, so be careful, because only one aspect stands out, and this stone is not necessarily valuable. It is not a single factor that affects the price of gems, but a series of comprehensive conditions. Generally, gems depend on a series of conditions such as color, clarity, size, texture and fire color.