I. Company Profile

Established in 2005, Hunan Australia Commercial Plaza Development Co., Ltd. is a wholly foreign-owned limited liability company approved by the Hunan provincial government. The registered capital of the company is USD 6 million, and the holding company is Australia Shopping City Development Co., Ltd. The management team of the company has high professional quality, advanced international business plaza development and management concept, and good performance.

Li, the legal representative, chairman and general manager of the company, holds a doctorate, is a famous local Chinese accountant and financial expert in Australia, and has rich experience in international business administration and financial management. He studied as a postdoctoral fellow at the University of Sydney and the University of Technology of Sydney, and 1993 became a certified public accountant (CPA) in Australia. He has worked in many large local companies in Australia, including the financial controller of a local listed company in Australia. Since 1995, Li Certified Public Accountants has been established and started to invest in Sydney real estate. So far, it has developed into a group company with several branches.

Second, the introduction of shopping city in Australia

Australia Commercial Plaza is a key investment attraction project in Changsha with a total area of 6,684.83 square meters (10 mu). According to the design scheme, the total construction area is 39,700 square meters, of which the newly-built area is 24,679 square meters. Among them, the floors of the department store are distributed in 1, 3, 4 and 5 floors, with a total area of 30,000 square meters, with an average of more than 4,000 square meters per floor. The first floor shop mainly deals in jewelry, cosmetics and shoes and bags, women's wear on the third floor, business men's wear, sports and leisure wear on the fourth floor, children's wear, home textiles, baby products and digital products on the fifth floor. In addition, we will have a unique Australian area and gourmet dining area.

In addition, the mall is equipped with 16 escalators, 6 moving sidewalks, 2 sightseeing elevators, 4 passenger elevators (including 3 old elevators), 2 freight elevators and more than 300 underground parking spaces. The whole elevator layout is completely humanized, and the escalator organically connects the supermarket on the first floor underground with the supermarket on the second floor above ground. Sightseeing elevators and passenger elevators are designed in a large scale of 2m * 2m, and customers can push shopping carts through the elevators to walk between department stores and supermarkets, thus realizing convenient and smooth shopping.

Third, the investment prospect analysis

1. Geographical advantages of shopping city:

The project is located at No.9, Zhang Shuyuan, Laodong West Road, Tianxin District, Changsha City, 10, covering an area of about 10 mu. It is located in the southeast corner of Labor Square, close to the south gate of downtown area, adjacent to Xiangjiang River in the west, the famous Hunan First Normal School where the great man Mao Zedong once lived and studied in the south, only 400 meters away from the bustling pedestrian street of Huangxing South Road in the north and the ancient Tianxin Pavilion in the east. Located in the golden business district, with convenient transportation and dense population. The population within the radius of 1.5km exceeds 350,000, accounting for about one-sixth of Changsha's permanent population, with strong consumption power.

In addition, the construction of the planned commercial pedestrian street Nanyan and Laodong West Road Bridge will greatly enhance the commercial value of the lot. This project is for Tianxin District government land. When the project is sold, it includes land and ground buildings, and does not involve residents' relocation. The land area can basically meet the needs of the shopping city.

2. Market advantage

The project is located in the most densely populated gold business district in Changsha, with convenient transportation. In Shenzhen, the consumption rate of residents' supermarkets is above 35%, that is, each resident spends 100 yuan, of which 35 yuan spends in shopping malls, but at present it is less than 10% in Changsha. The development of retail industry in shopping centers is in the ascendant, which provides a good market opportunity for the development of shopping cities in Australia.

3. International advantages

Hunan Australia Commercial Plaza Development Co., Ltd. (formerly Changsha Aoying Real Estate Co., Ltd.), whose holding company is Australia Shopping City Development Co., Ltd., is a powerful multinational company. According to the statistics of Changsha Municipal Bureau of Commerce, the Australian Shopping City project is currently the largest investment project of Australian companies in Changsha. Australia Shopping City Group, established nearly 20 years ago, is a famous local Chinese enterprise in Australia. The company has accumulated rich experience and business philosophy in real estate development, retail, company listing, international financing, real estate funds and other fields, which laid the foundation for the company's development. At present, the investors who participated in the acquisition of Changsha Wanda Commercial Plaza, Macquarie Bank of Australia, GHK, a listed company in Singapore, and a number of investment funds in Australia have all expressed their investment intentions.

In addition, the company hired an internationally renowned Australian designer, Mr Armitage, to design the concept of the project, making the shopping city more modern and international.

4. Business advantage

The company intends to adopt the format mode of "department store+supermarket":

Department stores, which specialize in brand cosmetics, jewelry and other high-end goods, can not only attract women's consumption, but also improve the taste of the whole shopping city and drive men's consumption.

Supermarket-a characteristic supermarket area mainly dealing with daily fast-moving consumer goods, firstly, customers have strong cohesion, secondly, it can effectively stimulate local market consumption, and at the same time, retailers are more likely to build their own brands.

Department stores are located on floors 1, 3, 4 and 5, and supermarkets are mainly concentrated on the first and second floors, which is conducive to increasing the effective flow of consumers and stimulating potential purchasing power.

5. Industrial advantages

The project has been approved by the Municipal Development and Reform Commission, and passed the expert demonstration of commercial network layout organized by the Bureau of Commerce. It conforms to the national industrial policy and is conducive to promoting social consumption. It is a productive service industry that the country gives priority to. In 2007, the total retail sales of social goods in the city is planned to reach more than 654.38+000 billion, with an average annual growth rate of more than 654.38+06%, with huge market potential.

Four. Intention and mode of cooperation

Australia Shopping City has a good geographical location and environment, but there is no comprehensive commercial center with large brands around it, which is an ideal place for businesses and groups from all walks of life to do business.

1. As a large comprehensive shopping center, Shopping City is looking for well-known commercial group companies with smooth logistics channels, reasonable and effective market layout and well-known brands.

2. The shopping city adopts the management mode of decentralized leasing and unified cashier. Because our company owns all the property ownership, it has a unique competitive advantage compared with most other similar shopping malls in Changsha, and the income to merchants can be reduced by 2-3 percentage points compared with other shopping malls.

3. Other business intentions and conditions can be further interviewed.