Shenzhen Fu Qi Jewelry Co., Ltd. is a wholly-owned subsidiary of American listed company Fuqi International, and won the titles of "China Famous Trademark" and "China Famous Trademark". Founded in April, 20001year, with a registered capital of USD 70 million, the company is a large-scale wholly foreign-owned enterprise specializing in jewelry design, production, processing, wholesale and retail, and its products cover platinum, gold, 18K gold, diamond inlay and other major jewelry categories. At present, the company has a total production and operation area of nearly 654.38+0,000 square meters and 654.38+0,500 employees. It has three major jewelry production bases, two major retail brands and a key technology research and development center. The company has established the "Industry-University-Research Strategic Alliance" with the National Inspection Center, China Geo University and other scientific research institutes and universities to comprehensively develop new materials, new technologies and new processes.

2009 China Jewelry and Jade Jewelry Guide

After the parent company went public in the United States in 2007, Fu Qi's strength was greatly enhanced, its brand image was constantly improved, and its enterprise development entered a new historical period. At present, the conditions for Fu Qi companies to attack on all fronts in the domestic market tend to be mature, and the foundation of strong alliance and heavy attack is basically formed, and the brand era of Fu Qi is coming.

1. Introduce the new concept of "technical aesthetics" jewelry.

Innovation is Fu Qi's philosophy. Fu Qi combines the essence of China classical culture with western fashion design, adopts new materials and technologies, and develops a series of high-quality products with independent intellectual property rights. In 2009, Fu Qi took the lead in introducing "technical aesthetics" into the jewelry field, improved and upgraded the production mode of the traditional jewelry industry, comprehensively developed new materials, new technologies and new processes, and launched a series of new jewelry products that were well received by the industry, such as the second generation FQ-H-GOLD, FQ-TO-P-pt 999, and the inlaid boutique "Guifei Collar and Guifei Bracelet".

2. Breakthroughs in new fields and new channels

In September, 2009, Fu Qi Company obtained the exclusive authorization, and became the only jewelry enterprise in China to produce and sell the precious metal version of Pleasant Goat and Big Big Big Wolf, achieving a breakthrough in new fields and new channels. In terms of business model, we should adopt a new marketing model of "introducing the original image of animation industry and extending it to jewelry franchise", develop "franchised dealers" in various regions, protect the rights and interests of dealers and consumers through protective measures and price guarantee system, and bring new vitality to retail terminals.

In the future, Fu Qi will strengthen the implementation of brand strategy and focus on supporting joining; Promote the strong alliance in essence and seek new growth points; Build a perfect industrial chain and achieve a historic breakthrough in operation and management.