Yes, it never imagined that a variety dark horse suddenly appeared at the top of the hot search list and quickly occupied all the pages as soon as it went online. In addition to the excellent behind-the-scenes production team of Mango Taiwan as always, the 30 sisters who have "debuted" in the program really make people shine ~
The program will present 30 different contemporary women's dream-seeking process, realistic dilemma and balanced choice, so that the audience can reflect on their choices and dreams in the process, find the best way to realize their dreams and find the best choice to realize their own values. (Information from official introduction)
Many people are waiting to read the stories of sisters with different personalities, but for me, I am looking for myself from the stories of 30 sisters.
This extraordinary year in 2020, for me, not only experienced an unforgettable "anti-epidemic war", but more importantly, I am 30 years old.
What does 30 mean?
30 years old is the screening threshold for the guests to see in "Sister Riding the Wind and Waves".
30 years old is the age of 30, which is a very important age dividing line in the eyes of China people.
30 years old means that life is no longer growing up, but getting old.
At the age of 30, I'm still looking for my own goal and exploring how to become better.
At the age of 29, I made a decision that might change my fate, giving up everything I started for the first time and starting over.
Then, I began to be confused, confused between entrepreneurship and employment, and confused about all external "beauty"
In a confused day, I was fortunate to know a friend and started jewelry products with her. Like most people, offline stores combine online group pulling, hair tying, taking photos and drinking. Just as we were closing the distance between potential customers and groups, the number of WeChat groups declined instead of increasing, which gradually made me lose my motivation. Soon, the WeChat group became "desolate".
Fortunately, the road to entrepreneurship in recent years has always insisted on reading and learning, and I understand that the success of one thing must be internal, so I began to look up information and ask my friends how to run the community. Judging from the information I checked online, I asked a circle of friends about those points, and none of them were real "predecessors". This made me realize that I still have to rely on myself, so I started to sign up for various online classes, from 9.9 to 99 until 30.
At the first sight of the course introduction, the clean and tidy VI attracted me. The introduction of the content was clear, and the pain point was poked at the beginning, and the voices of many enterprises and individuals who were troubled by "irresistible factors" were spoken. The inconvenience offline is temporary, so it is very important and necessary to walk on two legs to resist risks!
Then show its "selling point" without stint, from the perfect curriculum system to the display of students' grades, from the blessing of the industry bestseller "Practical Handbook of Community Marketing" to the "fame and fortune" generated by the transformation of work and practice, as if a hand reached out to me, making me want to walk hand in hand with it.
So, on the eve of 30 years old, I was lucky enough to become a member of the orange training camp 12, and this course is a great gift to myself and a milestone in my life.
From registration to class, I waited for 23 days and started my 28-day study life with excitement and unknown. One orange is the service number+three oranges are the top combination, which has become the most frequently used combination on WeChat in the past 28 days.
How do a group of strangers play? -The class committee will help you hold hands.
The day before the official opening of the camp, I advanced to the class group and introduced myself first. Who are you, where are you from, your occupation, motto, achievements, resources and needs? After this call, you will soon find classmates in the same industry and place, and the class will be warm up at once. The contribution of the class committee group is naturally indispensable, and they will warmly welcome every new member of the group home. I will pack the previous records in time for new members to check, and show what the ultimate altruism is with actions. I thought the class committees were all full-time officials, but later I learned that they were all outstanding students in the past. Whether a community is successful or not, the initial temperature is very important, and this is how our temperature is maintained.
Do you think the founders are all in a fog? -No, they're all around.
Brand founders, especially those who have been on TV and published books, seem to be far away from the cloud, but after entering the training camp, the first surprise came from March when Orange Jun was the founder. When she first joined the group, I couldn't even believe that the founder joined the group, and I briefly questioned whether the staff were faking it. However, a wave of bombing interaction dispelled the doubt that I was really her. And too humorous. Every appearance in March will cause a wave of enthusiasm. From the dowry in March to the topic discussion, from the live broadcast to the public welfare activities of the Dragon Boat Festival later, she told us with actions what the community should do. "How big a person's responsibility is, how big the growth of TA will be" inspires me to stick to every day. In March, I had to mention that her "right-hand man" Bauer was playing with the giant panda. The seven abilities of the main course are penetrated by three people. The interaction of the community, from time to time, they have their presence, open live questions and answers and "bring goods", go into battle in person, occasionally from black to black, narrow the distance between the "official" and the audience, and add friends? No problem, and occasionally give you a compliment ~? The three people have different division of labor, but they are all excellent. This kind of women's group combination is what I want to be, so "Tangwei" has become my favorite, and I like Tangwei.
Is it okay to take courses? -Take apart the complex and find out.
Before I entered the training camp, I hardly understood the word "comeback", let alone acting. From the moment of the opening ceremony, the resumption was the most frequent in my month, no matter what I said or did. I have to resume studying courses, training camp activities, sharing food and watching other people's groups. I used to be shielded and undisturbed. Now I open a pile of records and make a silent reply, chatting with my friends and casually saying, "Let me help you make a reply." I probably won the rematch. I found the direction. The confusion of a month ago is gone. The road ahead is clear. You may not believe it, but it's true. Recovery is like a good medicine. It tastes bitter at first, but it can cure diseases, but it is not the body, but the heart.
No club, no place to study? -this is the best "practice base"
"The opportunity is in an instant, and you must learn to seize it."
Remember the second week of "high intensity" According to the course arrangement, the second week is the club activity time of the class group. Because there is no association at present, I am suffering from nowhere to practice what I have learned, and the opportunity has come. I joined the group without hesitation.
I started working in the same week. From Tuesday to Saturday, sharing a theme every day, combining different games, different scenes, cooperating with various functional partners, and mobilizing the participation of members in the group takes as much time and energy as offline activities.
Offline activities are face-to-face, and the rhythm and content can be adjusted according to the participants' reactions in various ways. Online activities can only be realized by constantly optimizing the content of activities and coordinating various functions and arranging the "water army" in advance, which is much more difficult than offline activities. In this way, one after another, from the early activity planning, poster production, game design, hosting rehearsal to the smooth progress of the activity, and then to the end of the activity.
Do foreign monks like chanting? -Read a good book.
The whole course arrangement can be described as painstaking. In addition to the main course "Seven Capabilities of Community Operation", there are also guests from all walks of life who have a lot of contact with the community.
The logic of social e-commerce product selection comes from the natural workshop. Based on its successful experience, this paper expounds the reasons why products should be purchased by users.
The person in charge of the Fan Deng Reading Community gave a wonderful explanation on "How to take a three-person team to get a 4,000-person paid training camp in seven days", which gave a shot of "stimulant" to many start-up community operation teams, and let me see it from different angles. Fan Deng, who has been with me for several years, originally had such a side;
When I first met Mr. Lou Ye, I was deeply shocked by his self-introduction worth millions. The job-hunting strategy he talked about not only helped newcomers find their favorite jobs, but also encouraged those who were eager to move on the job market to have clear positioning and goals, regardless of their work or sideline. The most important thing is to improve yourself.
A veritable community gas station, cheering for the community, cheering for each of us ~
Look back at the orange flavor, a name full of beautiful meanings, which really makes a brand look like it should.
Someone asked what is a brand? In fact, in modern life, brands are everywhere, and brands mean that you cultivate users' habits. To put it bluntly, it is to make users "addicted".
Did oranges do it? Obviously, it has been done. First of all, it gave users a good impression when they first contacted it. Secondly, give users a sense of accomplishment. In the Internet age, people spend most of their time socializing online. As a brand that teaches you to socialize, it's hard to get addicted to these two points ~
Today's consumption trend has shifted from "shopping" to "buying experience". User experience is a business opportunity, and the most direct benefit it brings is to enhance stickiness and generate profits. This is exactly what we started from the first lesson, that is, community liquidity. I still remember what the teacher said in March, realizing money is not just buying from buy buy, but something that will give you more control over resources. Well, oranges are well deserved.
Speaking of which, now is the "buying experience". I have personally experienced the whole training camp, and I can't help but admire Orange's seemingly simple design for the training camp. In fact, it is very hard.
There is a saying in psychology called "the law of peak ending", which roughly means that the most impressive thing about an experience is its peak moment and ending moment, so how to create the peak moment?
There are many unforgettable and significant "peak moments" in the training camp, such as the dowry in March, the "competition" in the cloud booth and the "extra meal" shared by the class Committee.
It can be said that the moment of joy is completely in place, coupled with the sense of surprise and ceremony, the enthusiasm and stickiness of the students can naturally be maintained.
What I want to say is that cognition focuses on problems rather than solutions. Different from other courses, both the course content and the group sharing in the training camp pay attention to the problem itself and let the students think for themselves. There are n kinds of answers to open-ended questions, whether right or wrong, just like "there are a thousand Hamlets in the eyes of a thousand people". Different ages, different experiences and different ways of thinking will have different answers, and everyone will be respected.
Let students realize that they can do something recognized, and that kind of awakening and joy will be remembered for life.
Oranges have taught us that self-breakthrough may not be successful, but it can certainly grow.
(1) Recognize others
People's brain habits determine that the focus of people will always be "finding fault." It can be seen that all abnormal things need rational brain thinking, praise, selection and evaluation of daily work in training camps, and guide students to recognize others and praise others with actions.
② Setting milestones
Every week, there is a small milestone, that is, * * * to establish a community knowledge base, encourage students to review and internalize their week's study, and help them to review and apply their knowledge constantly. Unlock the community knowledge base through their own cases, so that students have both a sense of participation and a sense of accomplishment;
The licensing rules are undoubtedly the biggest milestone of the whole training camp. Only by completing the required homework nine times with high quality can you get the certificate. The setting of this rule is reasonable. If you want a certificate, you must write compulsory homework, which is closely combined with the course. If you want to muddle through, it doesn't exist. This way not only achieves the goal of students' active learning, but also enhances the brand image, so that every community operator who can get the certificate has real skills.
Can I finish the required homework? No, it's not over. The next milestone has been established. As a knowledge planet, it is orange. At this time, I tell you that orange, as a knowledge planet, is open to students for free forever. The rule is to complete the construction of seven communities, that is, to choose homework. If you want to join, you can continue to do your homework. The class committee never urges homework, but if you want to be better and reach this glorious milestone, take the initiative ~
(3) brave moment
Judging from the class committee's exploration and encouragement to students, as a class committee, a pair of discerning eyes are everywhere. They will encourage students who don't like to talk and participate to participate boldly, silently support them behind their backs, and let students with good skills show themselves to their fullest.
In the training camp, people are everywhere. In daily study, students can contact as long as they want. In the activity, all participating functional partners will be connected because they want to cooperate. If the daily homework is well written, it will attract many students to connect. Multi-linkage can not only increase students' sense of belonging, but also increase the cohesion of each training camp. More practical actions prove that orange is this platform, open your arms and embrace everyone who is willing to contact with it.
At the age of 30, I found that days passed faster than before. I used to hope that I would grow up quickly, but now I hope that time will pass slowly. The days with oranges are not easy but beautiful. From entering the orange to walking all the way, and then looking back at this moment, the feelings at each stage are different.
Twenty-eight days passed quickly, and I returned with a full load. I met classmates from all corners of the country. A group of people with the same frequency always have endless topics and their thoughts are like springs. After getting the certificate of community operator and a lot of recognition and encouragement, the biggest gain is that it seems to open the door in the brain, which can mobilize the knowledge learned in the past and integrate with the new content.
It turns out that this training camp is full of "routines". It is with these routines that we can study happily.
Chen Wei devoted himself to every course, every detail and every training camp.
Through the "peak experience" designed for themselves and students, seemingly ordinary knowledge has been paid and given more strength and value.
It reminds us to "treat every moment more attentively and create our own value consciously"
Graduation is not over, and the end of training camp coincides with the starting point of a new stage of my life. Let's ride the wind and waves together, orange is our favorite.