With the rise of national cultural self-confidence, the consumption power of oriental aesthetics is also rising. From the Forbidden City to Dunhuang, the "national tide" with China's traditional culture as the core is showing its charming style in the field of brand marketing, which means that "the national tide fashion of cultural creation and IP" has become a common practice. In this situation, Zhou Dasheng and Guobao jointly created "China National Treasure Art Treasured Gold Products", and set the scene styles of "country", "home" and "treasure" according to the individual demand of consumers for gold jewelry consumption, and created a series of fashionable ancient methods with three themes of "national charm", "family celebration" and "treasure".

According to the statistics of China Gold Association, the actual consumption of gold in China in 2002 1 120.90 tons, of which the sales of gold ornaments reached 7 1 1.29 tons, an increase of 44.99% compared with 2020. It can be seen that gold jewelry has become the main demand in China's gold market. In this survey, Zhou Dasheng's jewelry national treasure set the "Family Celebration" series as "Celebrating the past and celebrating the happiness of family", absorbing the essence of national treasure culture, and branding the Millennium national treasure in the hearts of Chinese people as "vertical mask of Sanxingdui", "flower and bird sachet on grapes" and "sea scented incense burner in Tsinghua".

The heart is far away, and there is no end to exploration.

As one of the "six national treasures", the "vertical mask" originated from Sanxingdui Museum is magnificent and magnificent. It is a symbol of Can Cong, the first king of ancient Shu, and also represents people's exploration and yearning for the unknown world. Looking for beauty vertically and pondering time reproduce the shape of vertical mask with abstract expression, and restore ancient times with ancient engraving techniques.

Beauty adds fragrance and condenses the love of the whole city.

"Grape, flower, bird and silver sachet" is Yang Guifei's personal ornament in Tang Dynasty. With her life, this sachet is round and full, gorgeous and exquisite, which embodies the spiritual outlook and ideas in the prosperous Tang Dynasty. "Beauty adds fragrance" takes it as the main design element, carving the complicated flower-and-bird texture into distinct layers, showing wealth and elegance. At the same time, at the other end, the silver sachet is dotted with lush and fruitful grapes, which are lovely and expensive.

Make a vow of eternal love and keep your promise.

"Blue-and-white sea-patterned incense burner" was fired in Yongle period and is famous for its sea and river patterns. It not only presents a three-dimensional state of rolling waves and towering rocks, but also is decorated with auspicious clouds, which means "Fushan defends the sea" and means "unifying the world". "Mountain Alliance" and "Stone Sea" are inverted, carved and carved. The Ukiyo-e painting style of Ge's North House is in line with the favor of a new generation of young people. Wearing it on the body, it releases the youthful vitality of romance, freedom and passion, and also expresses the happiness promise of "pledging to live up to your promise".

Ten miles of red makeup, delaying happiness, accepting happiness.

"Wan Gong Jiao", also known as "Eight Big Horn", has a tenon-mortise structure and gold foil decals, which looks like a magnificent palace from a distance. The sedan chair is decorated with round carving, relief carving and through carving, which shows China's superb carving skills. With the core elements such as "Double Happiness" and "Plum Blossom" as the finishing touch, the "Happiness", "Happiness Plus Happiness" and "Good luck" not only pay tribute to the superb carving skills, but also inherit the traditional wedding culture in China. As a wedding ceremony, it delays happiness and conveys good wishes of "good luck and a happy life".

Prosperity lasts forever, and true love lasts forever.

"Golden Ou Cup" is a gold cup made by Qianlong himself. Named after the middle seal script "Jin Ou". As a necessary ceremony of the Royal Spring Festival, its essence lies in elegance and exquisiteness. "Auspicious eternal flowers" and "flowers" are decorated with red and blue enamel, which is rich, beautiful and auspicious.

At present, "Wenchuang IP National Fashion" is in the forefront. Zhou Dasheng joined hands with "National Treasure" to create the "Family Celebration" series of "China National Treasure Art Collection", which created more possibilities for the Millennium national treasure culture and gold jewelry design to really "live" and "tide" in the form of jewelry art. At the same time, this joint name not only interpreted Chinese jewelry art to a new peak, but also created a model benchmark for cultural creation to maximize its economic value.