As a result, the business of physical stores went from bad to worse, and they were knocked down one after another. Now, why do Taobao shops "close down" one after another? Are you "weakened" after crushing the physical store?
The swarming Taobao merchants blindly followed suit.
Since Ma Yun founded Alibaba Group, he has made great achievements and created a precedent for convenient online shopping. Alibaba, with a history of 16 years, constantly inspires new functions in the era of logistics express delivery, Alipay transaction and new media.
The emergence of Taobao platform has changed the risk of high venture cost, and solved a series of physical store limitations such as high store rent and limited passenger flow to a certain extent. As a result, more and more people are hot-headed and have no plans to join Taobao.
Taobao shopkeepers, who think that the threshold is low and there are many opportunities, have launched online sales operations in this way. What's more, I closed my physical store and devoted myself to Taobao shop. Following the trend of the online business era, I am full of enthusiasm and determined to make a lot of money. This belongs to the e-commerce era.
Without professional market research, perfect sales system and perseverance, we fought an unprepared battle. When the war started, all kinds of disadvantages gradually exposed, and we were caught off guard. At the beginning, we blindly sold what we bought and sold, but ignored the hard-core requirements of building brands and grasping future trends.
Moreover, the competition is fierce, and it can only be replaced by a high-quality Taobao shop. In a certain survival mode with high social heat, more people will flock to it, and the competition intensity of survival of the fittest will only increase rather than decrease, while blindly following the trend will only lead to a confused beginning and a disappointing ending.
Of course, it does not rule out that some people start blindly and slowly find skills to succeed, and such success will only be watered by unremitting efforts and sweat. People who flock to Taobao blindly will eventually pay the price for their blindness.
The division of resources among online shopping platforms intensifies market competition.
Nowadays, Internet information technology is all over our lives, and various network platforms are developing and operating rapidly. In addition to Taobao, Tmall, JD.COM, Pinduoduo and other unique online shopping platforms have emerged, which constantly carve up market resources and naturally intensify market competition.
Market competition will promote economic growth to a certain extent, balance the distribution of resources, and enable businesses, consumers and online merchants to obtain due benefits under this market system. This is people's overall understanding of the economic market environment. Then, if there is a competitive market, competition among participants is essential.
Obviously, there are only a lot of competitors in Taobao shops, and they are threatening. For a long time, shopping platforms such as Tmall and JD.COM still can't match the popularity and versatility of Taobao, and people are still more willing to buy cheap products on Taobao, which is highly accepted by the public. At this time, Pinduoduo, which is more favorable and cheaper than Taobao, came into being, stealing many consumers from Taobao.
The same thing, the price is lower, why not? Faced with the competition of various platforms, Taobao stores will also notice the loss of consumers, so they have to take larger-scale promotion and corresponding price reduction. As a result, the upcoming traffic cost and marketing cost are not small expenses, and the income of Taobao stores will also be reduced.
In addition, the competition between Taobao stores is like a war without smoke, but it hides the cruelty of swords and shadows. As many people know, similar stores in many physical stores always open stores next to or across the street, and sometimes they buy the same goods from beginning to end. Of course, there will be different styles and characteristics.
The once bright commercial market competition has become invisible, and strangers are secretly competing. After the physical store was destroyed, the momentum of Taobao shop appeared to be flourishing, and a series of new problems, such as the strong competitive pressure hidden in the core and the serious division of market resources, were bound to leak out, which seriously damaged Taobao shop.
Reputation crisis caused by illegal behavior
In the era of Internet new media online shopping, the logistics industry is highly developed and the sales chain is simplified. Taobao makes life shopping simple and convenient. It seems that Taobao shops are making a lot of noise, but in fact they are behind closed doors. The rise and fall of any industry will alternate. After the dividend period, there will be an off-season or a retrogression period.
Taobao stores need to survive in the cracks under fierce competition. At this time, Taobao stores will also open a different business model from the past. Some shops will seek new directions and strive to build unique brands. Some shops that can't do anything, once the business is not good, will have some dangerous ideas, such as brushing bills, driving through trains, false propaganda and so on. A series of violations wander on the edge of the law and touch the bottom line of morality.
Therefore, in the process of Alibaba's rectification of Taobao stores, more people feel that it is long overdue. It seems that the illegal behavior of Taobao shop should be commonplace in the eyes of more people. In this era, more people's personal information is transparent in the big environment, and it is also common for purchase information records to be leaked.
All kinds of behaviors not only harm consumers' rights and interests, but also fail to live up to consumers' trust, and even challenge the reputation system of Taobao shop network operators. Once people get used to all kinds of illegal activities in Taobao shops, it means that the social reputation system and laws and regulations are in crisis. The original dependence on information online shopping disappeared and was replaced by questioning fear.
As you can imagine, the credibility crisis brought by illegal activities in Taobao shops will definitely affect Taobao's business. Alibaba's seizure of Taobao stores not only seized illegal stores, but also put a good yoke on business reputation.
The rise of Taobao stores is the general trend, and the destruction of physical stores is a new change in its business model. Although this time, Taobao shop is still "weakened", it is undeniable that it has made historical progress, and the improvement of the reputation supervision system and the establishment of the spirit of business reputation need to make persistent efforts.