There are many jewelry brands with a long history in China. They have witnessed the changes of the times, incorporated traditional elements into their designs, and have a profound cultural heritage. Huiju Building is one of them. However, why is the gold in Huiju Building so much cheaper? Xiaoxi has prepared relevant information. Let's take a look together.

First, why is it so cheap to gather gold in the building?

The main reasons for the low price of gold in Huiju Building are low popularity and brand strategy.

1, low visibility

Huicuilou Jewelry was founded in the fifth year of Xianfeng in Qing Dynasty (1855) in Yuanji Silver House, Jingfu, Shanghai. It has a long history, but its popularity has not been high. Many friends don't know this brand. Generally speaking, when setting the price of gold jewelry, merchants will increase certain brand added value on the basis of the international gold price, and the price with low popularity will naturally be lower, so gathering gold is relatively cheaper.

2. Brand strategy

Different brand strategies will lead to some differences in price. Huiju Building takes the people-friendly route and is committed to making gold jewelry affordable for everyone, so it will be cheaper than other big brands and attract consumers to buy it. & gt& gt Is it reliable to gather jewelry and gold in buildings?

Source: Huicuilou Gufa 999 Foot Gold Ring

Second, is there a steel seal on the gold in Huiju Building?

There is a steel seal on the gold of the building.

Steel seal is equivalent to the ID card of gold jewelry. As long as it is a regular brand of jewelry, it will be engraved with the corresponding steel seal before leaving the factory, so the gold in the Huiju Building must be stamped.

Steel seal generally consists of three elements: factory seal, brand seal and gold content. Carved in a place that does not affect the appearance, sometimes it is small and needs a magnifying glass to find it. For example, bracelets and rings are engraved on the inner wall, necklaces are engraved on M buttons, and earrings are engraved on sticks. If there is no steel seal, we should consider the authenticity of the jewelry, but it may also be because the steel seal has worn off for a long time. & gt& gt999 Can the steel seal be printed indiscriminately?

Source: Huicuilou jewelry gold 999 bow hook ring

The above is the answer to why the gold in Convergence Building is so cheap, mainly because the reputation of Convergence Building is not as wide as that of big brands such as Chow Tai Fook and Zhou Shengsheng, so the pricing will be slightly lower.