According to the data of JD.COM, the turnover of facial essence increased by 73%, the gift box of skin care set increased by 50% year-on-year, and the gold ornaments in jewelry increased by about 130% year-on-year.

In addition, the popularity of couples' diamond rings increased by 420% from the previous month. It is worth mentioning that the sales of many male gifts have also increased significantly. The turnover of women buying men's facial essence and men's mask increased by 30% year-on-year, while the proportion of men over 35 buying cosmetics and skin care products was six times that of young women.

The origin of Tanabata:

Tanabata originated in the Han Dynasty. Ge Hong's Miscellanies of Xijing in the Eastern Jin Dynasty recorded that "women in the Han Dynasty often wore seven-hole needles in the building on July 7, and everyone did it", which is the earliest record of begging for cleverness in ancient literature we have seen.

Qixi originated from people's worship of nature. According to historical documents, at least three or four thousand years ago, with people's understanding of astronomy and the emergence of textile technology, there was a record of Altair Vega. People worship the stars far more than Altair and Vega. They think that there are seven stars representing directions in the east, west, north and south, which are collectively called 28 nights, among which the Big Dipper is the brightest and can be used to tell directions at night.