1, brand history and popularity: Luk Fook Jewelry was founded in 1996, with a long brand history and wide popularity in the domestic market. Accumulated rich experience, and constantly improve product quality and service level. In contrast, Liuguifu Jewelry was established in 2003, which was relatively late and its popularity was slightly inferior.

2. Product line diversification: Luk Fook Jewellery's product line is more diversified, covering all kinds of jewelry, from classic styles to fashion styles. Constantly introduce new styles and series to meet the needs and preferences of different consumers. In contrast, Liuguifu jewelry is slightly insufficient in the diversity of product lines.