1. Publicity is different: generally, regular jewelry stores will promise to give one holiday and ten penalties, so that customers can buy with confidence. And some well-known brands of gold jewelry, because of additional costs (exclusive agency fees, endorsement fees, advertising fees, publicity fees, OEM fees, franchise fees, etc. ) are very high, so the price is very high. ). For merchants, what they sell is a popularity, and what they sell is brand added value money. 2. Different labels: the price of some limited edition gold jewelry is even several times that of ordinary jewelry; Some brands are cheaper when acting as agents. In order to open up the market and ensure the quality, they are often cheaper than other brands, with small profits but quick turnover. In fact, there is no unprofitable business, just the size of the profit. Gold fears no fire. Any impure gold with insufficient content will turn black when it turns red in case of fire. Pure gold will not change color, on the contrary, it will burn more and more yellow. The most important point is that some so-called time-honored brands and big brands on the market actually do not have their own factories. They are all purchased centrally, stamped with brand words, and then distributed to brands. 3. Different costs: When buying from the gold wholesale market, the prices of all brands are similar, but once they are made into ornaments, there will be price differences. There are three main reasons: brand effect, process style and operating cost. /0bd 162 d9 f2d 3572 cf 6b 498 f 285 13632762 d0c 34 e？ x-BCE-process = image % 2f resize % 2Cm _ lfit % 2Cw _ 600% 2Ch _ 800% 2c limit _ 1% 2f quality % 2Cq _ 85% 2f format % 2Cf _ auto