2022 Jewelry Store Valentine's Day Event Theme Planning Scheme 1 I. Event Theme
"Heart to Heart Star Wish" borrows a romantic star and makes a sincere wish to continue the fate of his or her previous life.
Second, the purpose of the activity
1, the ultimate goal: to increase product sales;
2. Direct purpose: improve brand awareness and reputation through activities;
Third, the activity time
65438+123 October to 20 February
Fourth, the venue
Xx jewelry xx area each selling point
Verb (abbreviation for verb) organizer
Xx jewelry co., ltd
Sixth, the details of the incident.
Divided into three parts
1, dedicated to lovers who can spend Valentine's Day;
2. Dedicated to lovers who can't spend Valentine's Day;
3. Dedicated to single aristocrats.
Specific as follows
1, dedicated to lovers who can * * * spend Valentine's Day together, write a romantic poem with him (her) * *, make a sacred covenant with him (her) * *, share deep language with him (her), hold hands with him (her) in this life, and * * * continue the fate of previous lives.
2. Dedicated to lovers who can't spend Valentine's Day. You have him (her), unchanging true feelings and eternal expectations, just because love is in our hearts. Give him a blessing, and it will come true, because it is the embodiment of love.
3. In the days when the colorful discs dedicated to single aristocrats are paired, let's put down our burdens for a while and have a date with the meteor, believing that it will fly to the place where our dreams come true with our wishes. Love recommendation: Kiss of an Angel
Highlights 1
"Heart-to-heart Star Wish" makes a sincere vow to you, so that the meteor can carry your true feelings and travel to every corner of the world. I believe that the dream in your heart can be realized. (Purpose: To create a romantic atmosphere for lovers and let them feel the uniqueness of xx jewelry. ) props preparation: meteorites, placed in exquisite glass boxes, represent the eternal love of one percent, one thousandth, one thousandth and one billionth of meteors.
Activity highlight 2
Participants in the "Solicitation of Truth Manifesto" will fill in your manifesto on the cards specially made for you, and we will select the most creative manifesto, the most touching manifesto and the most romantic manifesto on March 3rd. Be sure to leave your contact information! We will help you convey your love to him/her. (Objective: To create a space and venue for couples to vent their feelings, on the one hand, to improve the brand's popularity and reputation. In order to make the award fair, we specially prepared a sealed box and an envelope for those who fill in the declaration. Fill it out, seal it in an envelope, and then put it in a box for the judges to choose.
Proper preparation: reserve appropriate space on the activity flyer page. In addition, leaflets should strive to be novel, unique and different, giving people a desire to read carefully. In order to make the promotion successful, it is necessary to make the activity stimulating and stimulate the participation of the target audience. The higher the degree of stimulation, the greater the' reaction' to promote sales. This is the point to stimulate the target object.
Activity highlight 3
"Shopping courtesy" All customers who shop on February 14 will be given small gifts.
Activity highlight 4
You can also design and process your exclusive diamond jewelry for you at our main sales points. It must be fun! However, you must remember to order in advance before you can give your people a unique diamond jewelry on Valentine's Day. Besides, you can go to romantic and warm coffee shops (candlelight dinners), teahouses and discotheques.
Seven. Site layout
Each selling point has set up a special area to display the recommended products of this event; In line with the theme of this activity, it mainly highlights the atmosphere of "romance, warmth and solemnity". Specially show the complimentary objects of this activity: the eternal love of one percent, one thousandth, one thousandth and one billionth of a meteor. Each selling point is decorated with star ornaments (folded into small stars with ribbons) to create an atmosphere where meteors pass by (one big star and five small stars for each selling point). Hang a flag: a romantic meteor, with our sincere vows across the sky; X-frame: displays the event content.
Eight, preliminary preparation
1, personnel arrangement xxx
2, material preparation xxx
2022 Jewelry Store Valentine's Day Theme Planning Scheme 21. Activity Time:
20xx August 20th (Valentine's Day in China)
Two. Theme of the event
The sweet-talking rose-XX jewelry conveys your love.
Three. Activity background:
20xx February 14 (Valentine's Day, the eighth day of the first month)-February 2 1 (Lantern Festival)-March 8 (Women's Day). Valentine's Day is an excellent opportunity to express love. The Lantern Festival, called Lantern Festival in ancient times, is also a festival for couples to meet and watch the lights and tell each other their hearts. Women's Day is a festival for women, and it is also a festival for men to express their concern for women. What people think most at this time is their lover or lover. People will think of sending flowers to their lover or lover, and at the same time, they will also buy gifts (such as jewelry and cosmetics), so we cater to this psychology and specially introduce a novel and unique gift-the sweet-talking rose, so that people can express their love and gratitude to their lover or lover with the sweet-talking rose while giving gifts, so that xx jewelry can be attached with emotional meaning and impress consumers with emotional appeals.
Four. Purpose of the activity:
1. Increase the popularity of the store during Valentine's Day through this activity;
2. Improve the local popularity of xx jewelry brand and seize market share;
3. Further improve the brand reputation of xx jewelry for long-term promotion and sales.
Verb (short for verb) activity:
1. Activities:
(1) Advertise activities on February 20th, February 2nd1Sunday (February 2nd1Lantern Festival) and March 7th in local daily newspapers or evening newspapers with a large circulation, with the theme of "Sweet-talking roses-XX jewels convey your love";
(2) Franchisees from all over the country advertise activities on local TV stations, and can also advertise the significance of activities, details of participation, addresses of local specialty stores/counters, telephone numbers, etc. in the form of subtitles during prime time of TV stations.
2. Counter promotion:
Anyone who buys 1000 yuan or more in xx jewelry store/counter will be given a "sweet rose". This activity is to let people express their love and gratitude to their loved ones on Valentine's Day, Lantern Festival, March 8 Women's Day and other festivals. It is mainly used to record the sweet words and thanks that people are embarrassed to say to their lovers or lovers.
2022 Jewelry Store Valentine's Day Theme Planning Scheme III. Love is love.
Open your eyes and look for the treasure of love.
A word love explains all the "love" in the world, including love, affection, friendship and other feelings, which shows the broad connotation. Aihengxin Jewelry cherishes every feeling in the world and thanks every feeling in the world. As a result, Aihengxin jewelry has become the embodiment of "love". Where there is love, there is Aihengxin jewelry, and where there is light, there is Aihengxin jewelry. Customers who come to the store can participate in the "Aibo" activity, look for a small label with the words "Love is Hengxin" on the jewelry label in the store, and collect the labels with seven words to exchange Aibo for free. The awards are set as follows:
K gold necklace, gold rose and other five treasures, worth xxx yuan.
Second, the rose flower language expresses the mind.
Where there are lovers, there are flowers; Where there are flowers, there are lovers. During Valentine's Day, you can get a rose with the meaning of "I love you" when you shop all over 500 yuan with Aihengxin jewelry, which adds a bit of romance to your gift.
Detailed rules:
Shopping can get 1 rose, which means "you are the only one for me"
500-999 RMB 3 for "I love you"
1000- 1499 yuan, five branches mean "I love you without regrets"
1500-2499 Yuan, 9 pieces mean "everlasting"
2500-3499 yuan 10 branch means "heart and soul"
3500-4999 yuan 12 branch means "soul mate"
More than 5,000 yuan and 20 sticks represent "love you forever, and this feeling will never change."
Third, love "double happiness"
During Valentine's Day, we carefully prepared an activity for you to test whether your cooperation with your lover is a fun game, "Love with music". Make you happy and have a chance to win the grand prize after shopping.
Detailed rules:
Couples who shop in 500 yuan and above each take a chopstick, and they cooperate to put ping-pong balls in one basin into another basin for one minute. The more clips, the bigger the prize!
Prize setting:
3 to 4 balls of chocolate
5 ~6 balls xxxx
7 ~8 balls xxxx
9 ball ~ 10 ball xxxx
1 1 ball or more xxxx
Activity conditions:
500-999 yuan 1 time
1000- 1499 yuan twice
1500-2499 yuan 3 times
2500-3499 yuan 4 times
3,500-4,999 yuan 5 times
More than 5,000 yuan for 6 times
2022 Jewelry Store Valentine's Day Event Theme Planning Scheme 4 I. Event Theme
True lover, xxx store puts "price" for your love.
Second, the activity time
X month x day
III. Contents of activities
1. I am "gold" and pay for love!
Confess to buy gold and send a couple ring.
During the activity, I bought 5 grams of gold jewelry and presented a pair of diamond rings with a value of 199 yuan. (Each gold jewelry is limited to one pair of silver rings)
Gold is special for sending true feelings, and two grams of 520 express you.
Thousands of gold, 520 yuan, and so on (the cost of refined gold is calculated separately), the quantity is limited, 200 pieces of gold ornaments participate in the activity, and gold bars do not participate in this activity.
2. I am a diamond, and I put a price on love!
Confess to buy a diamond ring and give you 520.
Buy more than 3000 yuan of diamond jewelry during the activity. After one year, you can add value to 520 yuan and replace it with a new one. For example, a customer can buy a diamond ring with a price of 3,200 yuan. After one year, you can exchange this diamond ring for jewelry with a value of 3,200+520 = 3,720 yuan.
Confess 520 and win a diamond ring for life.
In the afternoon 12: 00- 14: 00 and the interactive site arranged at the door 18: 00-20: 30, you can get a diamond ring (1365438).
Couples who express their love on the spot need to help each other when they participate in the activity of "blowing balloons to win diamond rings". Both sides can choose a balloon and work together to blow it up to see the corresponding prizes in the balloon.
Prepare:
① 30 pieces of silver pendants worth 52 yuan,
② The value of 88 yuan diamond bracelet is 2 1.
③ Value 13 14 yuan 1 diamond ring,
Participate and win prizes!
3. I am a xxx shop, offering a price for love, and killing it in a limited time!
A. Gem tremella nail
B. silver necklace
C. silver pendant
D. silver ring
E. good luck golden pig
A ***52, all 52 yuan, limited seconds kill, online and offline synchronization.
(Determine the proportion according to the products of your own store)
Fourth, the activities of publicity.
on-line
Leave a message on the WeChat platform and go to the store to receive beautiful small gifts.
Wechat community, employee circle of friends frequently promotes publicity.
Old customer community maintenance, activity notice
Offline
1. Post promotional materials at the entrance of the store, change the LED subtitles, and arrange a suitable atmosphere for the event to attract people.
2. Employees shall notify member customers by telephone and gradually establish their own personal customer base.
3. Distribute publicity pages before the event and intercept them around the store during the event to attract customers;
4. Greeting language changes according to the content of the activity, and employees' dress can be adjusted appropriately according to the activity.
5. Cross-industry cooperation to place an activity booth in the store.
Salesperson training is to publicize time and unify speech skills. Personnel, route, requirements, objectives and bonuses should be accounted for in place and be familiar with the drill. ......
Verb (abbreviation of verb) material preparation
1. promotional materials
2. Gift materials
3. Counter product materials
4. Materials arranged in the atmospheric scene
(Follow up the materials in the early stage of the activity, and control the adjustment during the activity to avoid the backlog .....)
Six, target decomposition
1. Division of labor
Do a good job in the decomposition of activity performance goals, clarify employee goals and implement the work.
2. The system with clear rewards and punishments should be clearly communicated during the activity, put in place and communicate with the clerk.
(Note: For the shift of activity time and diet and rest, you can prepare some dry food and buffer it when you are busy. )
2022 Jewelry Store Valentine's Day Theme Planning Scheme 5 I. Activity Background
Romantic Valentine's Day has become the best time for men and women to express their love in China, and jewelry is the best gift to express their love.
Second, the theme of the event
Xiang yue Jia Rui romantic life
Third, the activity time
X month x day -x month x day
Four. Activity content
Yellow platinum:
1, thousands of gold discount 10 yuan/gram platinum discount 30 yuan/gram.
Diamond ornaments: 10% off the audience, love forever.
2. "Eternal love"-the diamond ring bought for each couple is engraved with a name to advocate eternal love. And issue a "love to the depths" card.
"Love goes deep"-when the crystallization of love is born, you can receive thousands of gold zodiac pendants with the "Love goes deep" card. (within 2 grams)
Where there is love, there are miracles.
If you buy jewelry, you can send it yourself, and we will send the flowers to the person you want at the time and place you want.
"Sweet words convey the truth" We will design some beautiful cards and send your sweet words and flowers to the people you want to send.
4, 1 1 "
Kerry Diamond Jewelry has launched a special package of "1 1" to let you experience different love.