The origin of Lao Fengxiang's enterprise:
Shanghai is the birthplace of modern jewelry industry in China. The predecessor of Shanghai Laofengxiang Jewelry Store, Fengxiang Yuji Jewelry Store, was founded in 1848 (the 28th year of Qing Daoguang). 1908 (Guangxu 34) moved to Nanjing East Road (now No.432 Nanjing East Road), and this former site is now Laofengxiang Head Office.
In recent years, Laofengxiang Company has vigorously promoted resource integration and system reform, actively focused on brand superior resources, and vigorously promoted the development of marketing network according to the brand strategic development policy of "making excellence as the basis, making strength as the basis and making big as the goal", actively adjusted product structure and continuously expanded brand promotion according to changes in market consumption.
Reference to the above content: Baidu Encyclopedia-Lao Fengxiang